As the founder and CEO of Musical, I am passionate about emerging web3 platforms that help musicians and other creatives connect, collaborate, and distribute their work in a more equitable fashion. With Musical, artists can access AI tools, store their IP immutably, negotiate splits and royalties, and expose rich tokenized experiences through the creation process. Fans can invest in the “next Beyonce,” participate in royalties, engage with and advocate for their favorite artists. I have over 20 years of experience in product, sales, and marketing, including a 12 year tenure at Meta after helping launch the office in Austin, TX. My experience spans diverse roles across blockchain, marketplace, ad-tech, localization, retail, agent, franchise, and automotive industries. I have led cross-functional teams and strategic partnerships across continents and sectors, executing global platform implementations and scaling local media solutions for Fortune 100 and SMB clients. I am also a mentor, investor, and advisor to startups in Austin, TX, and a care deeply about mental health.
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FounderGuildAustin, Tx, Us
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Founder And CeoMusical Jan 2022 - PresentAustin, Tx, Us"Shopify for Creators" - We leverage blockchain and AI agents to automate and decentralize Creative / Distribution / Promotion / Engagement mechanisms in digital IP through a community owned platform. -
Sr. Director - Local - Global Business GroupMeta Jan 2018 - Dec 2021Menlo Park, Ca, UsLed cross functional teams developing products and strategic relationships across industries and continents to execute platform implementations and scale local media. Building metaverse/social/local/mobile ad and FB Commerce solutions connecting marketing tiers for Fortune 100 enterprise clients and their SMB counterparts. -
Head Of Partnerships - Global Marketing SolutionsMeta Jul 2012 - Dec 2017Menlo Park, Ca, UsLed Sales, Product, and Partnerships teams in developing advertising solutions and systems integrations through client CRM and martech.
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Manager - Api Partnerships - Agency, Ads And MartechMeta Jul 2010 - Jun 2012Menlo Park, Ca, UsGuided sales team to work with agencies and technology partners in developing ads API applications that scale media buying and maximize ROI. Precursor to what became the PMD and FMP programs.
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Mentor - Startup Advisor - InvestorCapital Factory Jan 2014 - Dec 2021Austin, Tx, UsMentoring, advising and investing in startups through the largest technology incubator in the South. -
InvestorDeliverend Oct 2021 - Oct 2021Indianapolis, Indiana, UsDeliverend is on a mission to revolutionize P2P marketplace and SMB delivery services, making purchases safer and more convenient -
InvestorRejuveron Life Sciences Ag Jul 2021 - Jul 2021Schlieren, Zurich, ChRejuveron aims to make hope a reality by delivering innovation that will help people to live healthier, longer lives. Our goal is to expand the health span of human beings, enabling all of us to enjoy a higher quality of life in old age, and reducing the burden of age-related diseases. -
InvestorEllipsis Health May 2021 - May 2021San Francisco, California, UsBy using the words people say and how they say them, Ellipsis Health has pioneered an artificial intelligence-powered, speech-based vital sign to identify, quantify and manage depression, and anxiety symptoms at scale. -
InvestorFlindel May 2021 - May 2021Austin, Texas, UsFlindel was started with the vision of transforming the returns industry and making returns an enjoyable experience for all. We believe in a future where returning any item will be as convenient as ordering a pizza from your phone - a simple process, without life disruption. In a world of automated returns, everyone wins. -
InvestorVerimos Feb 2021 - Feb 2021Austin, Texas, UsVerimos connects employers to their deskless workforce, improving productivity and retention by supporting their health, well-being, and safety. Our mobile app delivers pulse surveys, fosters discussion, and provides your work family with resources such as telemedicine, roadside assistance, best prices on prescriptions, and discount networks for dental and vision, improving the lives of employees and reducing employer risk and expenses. -
Board MemberLocalogy Jan 2018 - Jan 2021Troy, Michigan, UsLocalogy is a non profit serving the Local SMB and multi location business models through research, insights, events and networking. Formerly the LSA, the aim of the organization is to help lead those working on localized technologies and marketing channels into the next decade. -
Co-FounderPack Supply Co. Aug 2020 - Aug 2020Spicewood, Texas, UsLifestyle brand making snacks and gear for a world of experiences. Simplify your journey and let us handle packing natural, sustainable foods for your next adventure. $1 per each pound sold goes to fund Mental Health and Addiction research and support. -
Managing PartnerBridgeone Market Solutions, Inc. Feb 2006 - Jun 2010Founding Partner and Chief Consultant of BridgeOne, a full service technology consulting firm specializing in: SEO/SEM/PPC, Social Media Marketing, Media Buying, Web Design, Software Development, Analytics, Usability Consulting, Telecommunications, Hosting and Managed Services.Clients included Dell, Sprint, mid market and local SMB's -
Principle Consultant - SearchPcm: The Right Technology, Delivered. 2003 - 2006El Segundo, Ca, UsLed direction and execution of all SEO/PPC @ 4 top 5000 eCommerce sites for PC Mall, a $400M publicly traded company symbol PCMI -
Founder And PresidentBroadband Locators Jan 2002 - 2004Founded an IT Master Agency via web services to connect businesses with enterprise class telecommunications, hosting, and managed services. The company created over $100M in total contract value and was acquired. -
Sales ManagerMall.Com Jan 2000 - Dec 2001Responsible for the sale of online advertising to B2C retailers via Mall.com, including outbound sales team management, major account sales, product development and strategic partnerships. -
Business Development ManagerJust4Biz.Com Jun 1999 - Dec 1999Established reseller relationships with brick and morter retailers to distribute office supplies online.
Phillip Rather Education Details
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The University Of Texas At AustinPhilosophy And Economics
Frequently Asked Questions about Phillip Rather
What company does Phillip Rather work for?
Phillip Rather works for Guild
What is Phillip Rather's role at the current company?
Phillip Rather's current role is Founder.
What schools did Phillip Rather attend?
Phillip Rather attended The University Of Texas At Austin.
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