I work to form winning marketing strategies for GRO clients by conceptualizing and producing all design deliverables, including: websites, video production and motion graphics, digital & social advertising, visual identity systems, print ads, and signage.

When initially brought on board with Dr. Bhrett McCabe and The MindSide, I was tasked with scoping and overhauling the business' digital presence and establishing a path for profitability by monetizing new and existing assets, and developing a long-term plan for sustainable growth. Within 8 months, our team has rebranded and redeveloped internal processes and marketing strategies to the point of seeing a +50% growth in online sales vs the previous year.

In my nearly 8 years with National Scouting Report, I created and maintained NSR and uScore Test Prep's primary websites and apps, while simultaneously developing new high-efficiency processes across multiple marketing mediums. In my first 18 months, I was made responsible for rebranding the entire international company, which included rebuilding www.nsr-inc.com - a site that would eventually go from averaging 20,000 page views per month to over 130,000. In this time, I also grew my singular role into a department of 3 individuals responsible for overseeing the brand as a whole, designing and curating all marketing, web development, and social media content, as well as planning, developing, and executing marketing initiatives, including print, apparel, and large-scale promotional elements.

From tshirts and collegiate apparel, to web design and brand development, I was half of JNJ's two-man creative wrecking crew.

During my tenure at Alabama's largest website - al.com, I designed Flash-based online ads, along with print and other creative pieces to promote both internal and external brand awareness.Working closely with the sales team, we identified and executed creative direction in an efficient and fast-paced environment.

Working my way through college, I designed t-shirts and other apparel for different venues all over the country, from Jimmy Buffet's Margaritaville, to the University of Alabama, to The Late Show with David Letterman, and several others. The majority of these designs were hand-drawn, brought into Photoshop, digitally colored, then separated and burned to screens for printing.