Phillip Sasser Email & Phone Number

Birmingham, Alabama, United States

• Directed brand strategy, reporting, measurement, and leadership for clients with contracts in NFL, NBA, NHL, MLB, MLS, NWSL, NCAA, WNBA, NASCAR, USL, USFL, PGA Tour, IndyCar, The World Games, and various live entertainment venues• Valued over $65,000,000 in proposed partnership assets on behalf of a variety of clients• Analyzed, valued, and provided strategic recommendations on contracts for partnership consideration ranging in scope from $15,000,000 to $5,000• Designed multi-channel marketing sponsorships across a variety of clients and regions, designed to primarily drive top-of-funnel awareness, increased customer consideration, and brand recall• Created and pitched sponsorship recommendations and specific marketing initiatives to meet market KPIs, goals, and performance results for a variety of brands• Led activation and fulfillment of corporate sponsorships at Las Vegas Main Event and Las Vegas Clash college basketball events, resulting in $32,162,000 in media value for title partner• Led sponsorship fulfillment of The Halal Guys Showcase, resulting in $6.85 million in equivalent media value for title partner• Led activation and fulfillment of corporate sponsorships at 400 acre Grandscape mixed-use facility in Dallas in collaboration with sales team

Birmingham, Alabama

• Designed and implemented Blazer Game Face fan cutouts promotion, resulting in $4,450 in gross revenue• Averaged 910 impressions per tweet on @ganggreen_uab Twitter posts to 1,805 followers (50.4% of followers)• Created and managed social media calendars, app email notifications, and content distribution through Twitter, Instagram, and the Fired Up Rewards App• Designed promotional graphics for videoboards, digital signage, email promotion, website, and social media• Developed and implemented student social media and student influencer promotional plans• Developed in-app and social media promotional strategy for sponsored giveaways• Managed student outreach and social media efforts through @ganggreen_uab Twitter and Instagram accounts

West Lafayette, In

• Primary Marketing Contact: Women’s Soccer, Softball, Track and Field, Men’s and Women’s Swimming and Diving, Men’s and Women’s Tennis, Birck Boilermaker Golf Complex• Increased average per-game regular season attendance at Soccer by 11.77% from 2018 to 2019• Increased average student attendance at Soccer by 16.7% from 2018 to 2019• Directed 2019 Hammer Down Cancer Soccer match which raised $2,601 for the Purdue Center for Cancer Research• Designed weekly promotional emails in Photoshop before distributing to a targeted group of over 66,000 individuals based on their purchasing habits and email preferences• Created promotional social media, radio, email, and on-campus marketing initiatives for assigned sports• Developed engaging social media content plans to promote attendance for and awareness of primary sports• Edited audio files in Adobe Audition for use in a wide variety of in-game scenarios

Houston, Texas Area

• Primary Marketing Contact: Women’s Volleyball, Softball, Shasta’s Kids Club, Internship Program• Increased average per-game attendance at Volleyball by 73% from 2017 to 2018• Increased average per-game attendance at Softball by 25% from 2018 to 2019• Generated $35,594 in gross revenue during the 2019 Softball season• Directed 2019 Striking Out Breast Cancer Game which raised $3,935 for cancer research• Supervised intern office hours and campus marketing initiatives, developed summer and fall semester projects, trained, and recruited up to 14 student interns at a time• Developed pricing of and marketing efforts for sport-specific ticket plans and promotions• Created weekly emails in Adobe Campaign distributed to over 175,000 individuals and gameday emails sent to ticket purchasers for Football and Men’s Basketball• Segmented student populations for email marketing campaigns and promotional distributions based on attendance habits

Auburn, Al

• Implemented on-field promotional activities during Auburn University’s Southeastern Conference and nonconference sporting events• Assisted with coordination of national anthem auditions and performances for multiple sports• Performed grassroots marketing in the Auburn/Opelika, AL, community• Worked with full-time staff on specific assignments researching, promoting, and performing marketing initiatives• Initiated personalized customer service• Operated in teams with full-time staff to coordinate event activities and to initiate promotions

Bachelor Of Science In Business Administration, Marketing

Honors: magna cum laude

Master Of Arts - Ma, Sport And Fitness Administration, 3.851 Gpa