Luke Phillips Email & Phone Number

Gilbert, AZ, US

Malibu, CA, US

Lead enrollment marketing for Pepperdine’s six schools, oversee the web, digital, analytics, and reporting teams, and lead admissions for the Graduate School of Education and Psychology.

Malibu, CA, US

I am blessed to work alongside and lead a talented team in marketing, communications, and brand management functions for Pepperdine's five schools, representing over 10,000 students and over 380 million in annual revenue. I also lead admissions for the largest school by headcount (Graduate School of Education and Psychology).

Malibu, CA, US

• Led marketing, brand development, and admissions functions resulting in rapid and unprecedented growth for the Pepperdine Graduate School of Education and Psychology (GSEP)
• Led strategic growth functions and activities for over $100 million annual revenue business unit.
• Grew enrollment from 1,835 to over 3,654 students in two years, representing an increase of 99.12%
• Reached capacity for many programs and established GSEP as the largest of Pepperdine’s five schools.
• Increased inquiries from 13,718 to 20,415 in one year.
• Grew applicant pool by 36% in two years.

Marketing and enrollment growth consulting working with senior leadership to grow, strengthen, and diversify enrollment for one of the nations most promising and mission-driven seminaries.

Chiroboost Marketing is a full-service marketing and advertising agency for chiropractors. We generate a predictable stream of high-quality patients so chiropractors can focus on what they love.

Provided marketing and enrollment growth consultation from December 2019 until I began in a full-time role as Executive Director of Marketing and Enrollment in July 2020. The fall before joining GSEP (2019) enrollment included 2,500 students. By fall 2020 there were over 3,000 enrollments. By fall 2021, there were over 3,600 students enrolled in GSEP.

Quality Care Homes is an assisted living facility for aging seniors in need of personalized, 24/7 care. I led marketing efforts to successfully take the business to market. Marketing strategies quickly resulted in a successful business with residents at maximum capacity and a waiting list before being acquired.

Helped plant a new church in the Conejo Valley in 2013. Created and implemented all mediums of communication including databases, websites, Facebook, Twitter, Instagram, and e-newsletters. Served as marketing and communications strategy consultant and continued on a team focused on growth and sustainability. Website: lightshinechurch.org

As Committee Chair of Marketing/Communications/PR used networking, fundraising, and marketing expertise to help bring Young Life outreach organization to the Conejo Valley. In just over one year we hired an Area Director, built a donor/donation base, and formed numerous church partnerships. Created and implemented all mediums of communication including.

Whittier, CA, US

• Course Developer and Instructor for two courses focused on marketing strategy, market research, and brand management at the doctoral level.
• Built two 15-week courses including all curriculum writing, assessments, lectures, participatory in-class activities, and learning management system setup.

Whittier, CA, US

• Led all strategic growth functions and activities for over $30 million annual revenue institution.
• Guided the university from financial instability to one of the nation’s fastest-growing healthcare universities.
• Grew enrollment by more than double in key programs helping the institution to realize financial strength and long term sustainability.
• Updated visual brand identity including logos, fonts, colors, and other aspects.
• Launched a brand messaging campaign called “Making a World of Difference” including digital advertising, on-campus visuals, and a website focused on the campaign.
• Many highly successful and outside-the-box plans included product and operational restructuring to meet market demands, curricula changes, product offering adjustments, customer service, and financial aid options..

Whittier, CA, US

• Led successful enrollment outreach campaigns through ad hoc communications, scholarship strategy, call center partnerships, rewarming campaigns, staff management/training, funnel conversion initiatives, data and.

Whittier, CA, US

• Built a marketing team, developed year over year growth strategy, completed multifaceted market research and comprehensive marketing plans for all existing programs, created a strategic communications and institutional.
• Efforts resulted in massive growth in every program far beyond the university’s historic trends and far outpacing every competitor in our markets.

Tempe, Arizona, US

• Developed the “Success Academy”, the final course for master’s degree candidates. This course prepares students to create a business and financial plan, build brands, market effectively, and succeed as operators in.
• Built a 10-week course including all curriculum writing, assessments, recorded video lectures, participatory in-class activities, and learning management system setup.

Anaheim, CA, US

• Executive leader overseeing all areas of enrollment growth for one of Southern California's most prominent and reputable private high schools.
• Led all strategic growth functions and activities for over $20 million annual revenue institution.
• Developed and executed marketing, communications, brand, enrollment, admissions, and financial assistance strategic plans, which led to significant growth in applications and enrollment.
• Led a highly-successful brand messaging campaign called "Together We Become". Working with a partner agency, established and executed a refined, authentic, consistent, cohesive brand identity that aligned with.
• Implemented and socialized a new visual brand identity in conjunction with the brand messaging campaign.
• Servite is one of the country's top athletic programs, competing in the most prominent "Trinity League" and historically winning numerous national championships. I leveraged the brand equity and success of the athletic.

Los Angeles, CA, US

• Served as the highest-level leader in marketing, branding, communications, and new donor acquisition for the world's largest and most successful gang rehabilitation, reentry, and social enterprise agency.
• Led strategic growth functions and activities for over $18 million annual revenue organization.
• Helped the global nonprofit stabilize and grow through the launch of a Social Enterprise Food Truck, Homegirl Cafe at Culver Studios, and Grab & Go product line.
• Increased revenue for every existing social enterprise businesses, including silkscreen and embroidery, merchandise, Homegirl Cafe in Downtown LA, catering, Diner at LA City Hall, grocery products at Southern.
• Personally developed a powerful campaign named “Giving Back Never Tasted This Good” to promote a line of food products expanding throughout Southern California. Full case study.
• Multifaceted leadership in many arenas, including packaged products, grocery, services, events, and fundraising.

• Led student ministries initiatives for thriving church helping to grow and strengthen programs while consulting and working with nonprofit organizations.
• Developed a comprehensive Christian program with senior high students grade 6 through 12.
• Directed the development and implementation of a comprehensive Christian ministry with junior high students grades 6 through 8 in collaboration with the Associate Director.
• Supervised Associate Director, administrative support staff and student interns.
• Worked with lay leaders to develop a Christian program with post high school young adults.
• Managed all communications and marketing for youth and young adult programs.

Los Angeles, California, US

Case management and supervision of homeless youth age 12-17.

Hazard, KY, US

• Worked with a team to recreate a contemporary worship service.
• Served as the worship leader each week.
• Started and led programs for middle schoolers, young adults, high school students, and families.
• Helped grow worship service to capacity and developed a thriving youth program.

Colorado Springs, CO, US

• Started/coordinated Young Life outreach ministry for high-school students at Dunedin High School in 2004.
• Started WyldLife ministry for middle-school students at Dunedin Highland Middle School in 2008.
• Funded my position through personal fundraising.

Master Of Business Administration - Mba Candidate, Marketing

Master Of Divinity (M.Div.), Theology

Bachelor Of Arts - Ba, Religious Studies

Various Modules, Front End Web Development, Html, Css

Diploma, College/University Prep

Certifications, Google Adwords, Seo, And Other Trainings.