Luke Phillips Email and Phone Number
Gilbert, AZ, US
Luke Phillips's Location
Gilbert, Arizona, United States, United States
Luke Phillips's Contact Details
Luke Phillips work email
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About Luke Phillips
Results-oriented and mission-focused executive with over two decades of marketing and growth strategy leadership, driving success through innovative, data-driven, creative approaches. -Over a billion dollars in revenue driven across numerous organizations. -Successfully led many large teams and over 200 staff with positive LinkedIn recommendations from direct reports. -Unprecedented growth in every position. Progressive and rapid position expansion within organizations. -First book release ranked #1 for product marketing on Amazon.-High-performing entrepreneurial endeavors in real estate, consulting, and other areas.-Course development and lead marketing faculty at two reputable universities. -Repeated invitations to speak on marketing podcasts. Numerous publications. I empower organizations to expand rapidly in highly competitive environments by combining visionary leadership with an ability to navigate complex, multi-layered dynamics. I specialize in leading large, cross-functional teams to execute comprehensive, research-backed strategies that deliver measurable results. I excel at launching new offerings and scaling existing business units in multi-location and high-budget environments to advance strategic priorities. I consistently deliver outcomes by leveraging advanced data analytics, cutting-edge attribution modeling, precise performance tracking, and innovative technology. My ability to seamlessly integrate business units into high-performance systems ensures rapid, sustained growth.With repeated success in brand management, I deeply understand how to establish, develop, and leverage brands to drive growth and strengthen organizations across varied sectors. My expertise covers the full spectrum of brand management, from research to positioning, messaging, identity, and architecture.Beyond professional commitments, I serve on the LA Region Board for Young Life and the Advisory Board for Pepperdine's Master's in Social Entrepreneurship.Specialties:-Marketing/Growth Strategy & Revenue Acceleration-Strategic Planning & Execution-Cross-Functional Team Leadership-Data-Driven Marketing, Market Research, and Attribution Modeling-Digital Marketing and Full-Funnel Performance Optimization-Brand Development -Higher Education, Healthcare, & Social Enterprise Industries
Luke Phillips's Current Company Details
Pepperdine University
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Executive Director of Enrollment Marketing and Digital Strategy
Gilbert, AZ, US
Luke Phillips Work Experience Details
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Executive Director Of Enrollment Marketing And Digital StrategyPepperdine UniversityGilbert, Az, Us
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Executive Director Of Enrollment Marketing And Digital StrategyPepperdine University Aug 2024 - PresentMalibu, Ca, UsLead enrollment marketing for Pepperdine’s six schools, oversee the web, digital, analytics, and reporting teams, and lead admissions for the Graduate School of Education and Psychology.
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Executive Director Of Enrollment MarketingPepperdine University Jun 2023 - Aug 2024Malibu, Ca, UsI am blessed to work alongside and lead a talented team in marketing, communications, and brand management functions for Pepperdine's five schools, representing over 10,000 students and over 380 million in annual revenue. I also lead admissions for the largest school by headcount (Graduate School of Education and Psychology).
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Executive Director Of Marketing And Enrollment - Graduate School Of Education And PsychologyPepperdine University Jun 2020 - Jun 2023Malibu, Ca, Us• Led marketing, brand development, and admissions functions resulting in rapid and unprecedented growth for the Pepperdine Graduate School of Education and Psychology (GSEP)• Led strategic growth functions and activities for over $100 million annual revenue business unit.• Grew enrollment from 1,835 to over 3,654 students in two years, representing an increase of 99.12%• Reached capacity for many programs and established GSEP as the largest of Pepperdine’s five schools.• Increased inquiries from 13,718 to 20,415 in one year.• Grew applicant pool by 36% in two years.• Expanded geographic footprint to include enrollments from 27 countries.• Developed strategic content and social media plans, resulting in increased engagement and channel growth. • Led brand initiative to strengthen, extend, and refine the brand to increase awareness, affinity, and trust among our target audiences, ultimately driving increased enrollment.• Conducted surveys to understand, define, and articulate brand personality, perspectives, attitudes, and shared values.• Developed strategic communications action plan, including updated collateral and new activities such as digital content marketing, organic social media, publications, and other execution. • Directly managed large team and multiple third-party partnerships.• Created individual, comprehensive marketing plans for each of the programs including market research, economic budget logic, search engine optimization, program marketability recommendations, data and reporting practices.• Led successful enrollment outreach campaigns through ad hoc communications, scholarships, call center partnerships, rewarming campaigns, staff management/training, funnel conversion initiatives, data and reporting practices, and documented business processes. • Collaborated with leadership to develop and align activities with institutional strategic plan.
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Mission Achievement Success Charter SchoolPhillips Consulting Oct 2023 - Present -
Phoenix SeminaryPhillips Consulting Nov 2022 - PresentMarketing and enrollment growth consulting working with senior leadership to grow, strengthen, and diversify enrollment for one of the nations most promising and mission-driven seminaries.
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Chiroboost MarketingPhillips Consulting Jan 2017 - Dec 2023Chiroboost Marketing is a full-service marketing and advertising agency for chiropractors. We generate a predictable stream of high-quality patients so chiropractors can focus on what they love.
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Pepperdine Graduate School Of Education And PsychologyPhillips Consulting Dec 2019 - Jul 2020Provided marketing and enrollment growth consultation from December 2019 until I began in a full-time role as Executive Director of Marketing and Enrollment in July 2020. The fall before joining GSEP (2019) enrollment included 2,500 students. By fall 2020 there were over 3,000 enrollments. By fall 2021, there were over 3,600 students enrolled in GSEP programs.
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Quality Care HomesPhillips Consulting Jan 2015 - Jan 2020Quality Care Homes is an assisted living facility for aging seniors in need of personalized, 24/7 care. I led marketing efforts to successfully take the business to market. Marketing strategies quickly resulted in a successful business with residents at maximum capacity and a waiting list before being acquired.
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Lightshine Church (New Startup)Phillips Consulting Jan 2013 - Jan 2016Helped plant a new church in the Conejo Valley in 2013. Created and implemented all mediums of communication including databases, websites, Facebook, Twitter, Instagram, and e-newsletters. Served as marketing and communications strategy consultant and continued on a team focused on growth and sustainability. Website: lightshinechurch.org
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Conejo Valley Young Life StartupPhillips Consulting Jan 2012 - Jan 2013As Committee Chair of Marketing/Communications/PR used networking, fundraising, and marketing expertise to help bring Young Life outreach organization to the Conejo Valley. In just over one year we hired an Area Director, built a donor/donation base, and formed numerous church partnerships. Created and implemented all mediums of communication including databases, websites, social media, and e-newsletters. Developed overall marketing and communications strategy. Visit ConejoValley.YoungLife.org
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Adjunct Professor Of MarketingSouthern California University Of Health Sciences 2019 - PresentWhittier, Ca, Us• Course Developer and Instructor for two courses focused on marketing strategy, market research, and brand management at the doctoral level.• Built two 15-week courses including all curriculum writing, assessments, lectures, participatory in-class activities, and learning management system setup. -
Assistant Vice President - Marketing, Enrollment, And School Of Professional StudiesSouthern California University Of Health Sciences Aug 2017 - Jul 2019Whittier, Ca, Us• Led all strategic growth functions and activities for over $30 million annual revenue institution.• Guided the university from financial instability to one of the nation’s fastest-growing healthcare universities.• Grew enrollment by more than double in key programs helping the institution to realize financial strength and long term sustainability.• Updated visual brand identity including logos, fonts, colors, and other aspects. • Launched a brand messaging campaign called “Making a World of Difference” including digital advertising, on-campus visuals, and a website focused on the campaign. • Many highly successful and outside-the-box plans included product and operational restructuring to meet market demands, curricula changes, product offering adjustments, customer service, and financial aid options. Identified and executed new lines of business altogether to capitalize on market opportunities.• Instrumental in hybridizing and expanding educational programs online. • Successfully led the planning and launch of numerous new service offerings and products, including market feasibility analysis, long-range financial budget planning, hiring, staffing, product design and development, and strategic sequence of moves with timeline, marketing plan, benchmarks, technology, and revenue projections.• Led the development of existing educational programs and the launch of many new programs while navigating regulatory, licensing, and accreditation environments. Managed learning outcome assessment, business and community partnerships, curricula development, instructional design and technology, faculty recruiting and training, and staffing plans at all education levels, including secondary, certificate, undergraduate, master's, doctoral, postgraduate, and continuing education. • Managed large teams and multiple third-party partnerships.
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Assistant Vice President For Enrollment ManagementSouthern California University Of Health Sciences Jun 2017 - Aug 2017Whittier, Ca, Us• Led successful enrollment outreach campaigns through ad hoc communications, scholarship strategy, call center partnerships, rewarming campaigns, staff management/training, funnel conversion initiatives, data and reporting practices, and documented business processes.
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Executive Director Of Marketing, Communications, And Brand ManagementSouthern California University Of Health Sciences Mar 2016 - Jun 2017Whittier, Ca, Us• Built a marketing team, developed year over year growth strategy, completed multifaceted market research and comprehensive marketing plans for all existing programs, created a strategic communications and institutional brand campaign, refined visual brand identity, quadrupled inquiries in key programs, cut cost per lead from over $400 to $76, increased CTR from 1%-over 6%, launched new website, recreated all collateral, led production of 11 promo videos, and implemented a new CRM software all within the first 12 months. • Efforts resulted in massive growth in every program far beyond the university’s historic trends and far outpacing every competitor in our markets.
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Adjunct Professor Of MarketingSonoran University Of Health Sciences Aug 2021 - Jun 2024Tempe, Arizona, Us• Developed the “Success Academy”, the final course for master’s degree candidates. This course prepares students to create a business and financial plan, build brands, market effectively, and succeed as operators in their respective business environments.• Built a 10-week course including all curriculum writing, assessments, recorded video lectures, participatory in-class activities, and learning management system setup. -
Vice President Of Marketing, Admissions, And Financial AidServite High School Jul 2019 - Jun 2020Anaheim, Ca, Us• Executive leader overseeing all areas of enrollment growth for one of Southern California's most prominent and reputable private high schools.• Led all strategic growth functions and activities for over $20 million annual revenue institution.• Developed and executed marketing, communications, brand, enrollment, admissions, and financial assistance strategic plans, which led to significant growth in applications and enrollment. • Led a highly-successful brand messaging campaign called "Together We Become". Working with a partner agency, established and executed a refined, authentic, consistent, cohesive brand identity that aligned with Servite's shared vision and stood firm in its beliefs and foundational principles. Full case study: linkedin.com/pulse/brand-identity-private-high-school-luke-phillips/• Implemented and socialized a new visual brand identity in conjunction with the brand messaging campaign.• Servite is one of the country's top athletic programs, competing in the most prominent "Trinity League" and historically winning numerous national championships. I leveraged the brand equity and success of the athletic programs to attract numerous highly-qualified student-athletes from around the United States.• Implemented plans to recruit students from China, which helped grow, strengthen, and diversify enrollment. • Led admissions team in attending class visits, college fairs, shadow days, and other recruiting events, which was a critical factor in enrollment success. • Collaborated with leadership and the Board of Regents to develop and align activities with institutional strategic plan. -
Marketing ManagerHomeboy Industries Feb 2014 - Mar 2016Los Angeles, Ca, Us• Served as the highest-level leader in marketing, branding, communications, and new donor acquisition for the world's largest and most successful gang rehabilitation, reentry, and social enterprise agency.• Led strategic growth functions and activities for over $18 million annual revenue organization.• Helped the global nonprofit stabilize and grow through the launch of a Social Enterprise Food Truck, Homegirl Cafe at Culver Studios, and Grab & Go product line. • Increased revenue for every existing social enterprise businesses, including silkscreen and embroidery, merchandise, Homegirl Cafe in Downtown LA, catering, Diner at LA City Hall, grocery products at Southern California Ralph’s locations, bakery retail, bakery wholesale, bakery farmers markets, and HomeboyFoods.com.• Personally developed a powerful campaign named “Giving Back Never Tasted This Good” to promote a line of food products expanding throughout Southern California. Full case study: linkedin.com/pulse/branded-product-packaging-purpose-luke-phillips/• Multifaceted leadership in many arenas, including packaged products, grocery, services, events, and fundraising. • Stabilized, expanded, leveraged the global brand, and implemented programs to drive growth in every line of business. • Restructured brand architecture to strengthen and clarify lines of business under one umbrella brand. Developed and managed visual brand identity and brand messaging for the organization, all business units, and fundraising events. • Implemented a successful cross-channel loyalty program. • Efforts resulted in over 150 organizations from five continents enrolling in the Global Homeboy Network. • Homeboy 5k run event grew from under 1,000 to over 5,000 participants in two years. • Tripled donations through new donor acquisition.• Collaborated with President/CEO to develop and align activities with organizational strategic plan. -
Director Of Student MinistriesWestminster Presbyterian Church Jan 2010 - Nov 2013• Led student ministries initiatives for thriving church helping to grow and strengthen programs while consulting and working with nonprofit organizations. • Developed a comprehensive Christian program with senior high students grade 6 through 12.• Directed the development and implementation of a comprehensive Christian ministry with junior high students grades 6 through 8 in collaboration with the Associate Director.• Supervised Associate Director, administrative support staff and student interns.• Worked with lay leaders to develop a Christian program with post high school young adults.• Managed all communications and marketing for youth and young adult programs.• Founding member of Communications Committee.• Recruited and trained youth into leadership roles.• Recruited, trained and mobilized a volunteer network of parental and other adult support and participation in youth programs.• Director of Student Ministries 6/2013– 11/2013, Associate Director of Student Ministries 6/2012– 6/2013, Student Ministries Coordinator 1/2010– 6/2012.
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Residential CounselorLos Angeles Youth Network Apr 2010 - Aug 2012Los Angeles, California, UsCase management and supervision of homeless youth age 12-17. -
Worship Leader, Youth/Young Adult/Family Program DirectorFirst Presbyterian Church Jan 2007 - Jan 2010Hazard, Ky, Us• Worked with a team to recreate a contemporary worship service. • Served as the worship leader each week. • Started and led programs for middle schoolers, young adults, high school students, and families. • Helped grow worship service to capacity and developed a thriving youth program. -
Team CoordinatorYoung Life Aug 2004 - Jan 2010Colorado Springs, Co, Us• Started/coordinated Young Life outreach ministry for high-school students at Dunedin High School in 2004. • Started WyldLife ministry for middle-school students at Dunedin Highland Middle School in 2008. • Funded my position through personal fundraising.
Luke Phillips Skills
Social Media
Public Speaking
Nonprofits
Leadership
Event Planning
Marketing
Social Media Marketing
Youth Ministry
Theology
Volunteer Management
Community Outreach
Teaching
Training
Marketing Strategy
Preaching
Graphic Design
Writing
Fundraising
Management
Student Ministry
Strategy
Youth Development
Digital Marketing
Church Events
Advertising
Email Marketing
Pastoral Care
Discipleship
Branding
Business Strategy
Non Profit Administration
Blogging
Strategic Planning
Social Enterprise
Nonprofit Organizations
Social Networking
Facebook
Luke Phillips Education Details
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Pepperdine Graziadio Business SchoolMarketing -
Fuller Theological SeminaryTheology
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University Of South FloridaReligious Studies
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CodeacademyCss
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Mount Tabor High SchoolCollege/University Prep
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Google CertificationsAnd Other Trainings.
Frequently Asked Questions about Luke Phillips
What company does Luke Phillips work for?
Luke Phillips works for Pepperdine University
What is Luke Phillips's role at the current company?
Luke Phillips's current role is Executive Director of Enrollment Marketing and Digital Strategy.
What is Luke Phillips's email address?
Luke Phillips's email address is ju****@****hoo.com
What is Luke Phillips's direct phone number?
Luke Phillips's direct phone number is +172728*****
What schools did Luke Phillips attend?
Luke Phillips attended Pepperdine Graziadio Business School, Fuller Theological Seminary, University Of South Florida, Codeacademy, Mount Tabor High School, Google Certifications.
What are some of Luke Phillips's interests?
Luke Phillips has interest in Writing, Reading, Business, Digital Marketing Strategy, Graphic Design, Health, Chai Tea Lattes, Youth, Blogging, Skiing.
What skills is Luke Phillips known for?
Luke Phillips has skills like Social Media, Public Speaking, Nonprofits, Leadership, Event Planning, Marketing, Social Media Marketing, Youth Ministry, Theology, Volunteer Management, Community Outreach, Teaching.
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