Phillip Toppi

Phillip Toppi Email and Phone Number

↘ at the intersection of creativity and commerciality ⏐ Director @ Cubery @ Cubery
cremorne, victoria, australia
Phillip Toppi's Location
Los Angeles, California, United States, United States
Phillip Toppi's Contact Details

Phillip Toppi personal email

About Phillip Toppi

My 20 year career as a strategy and research consultant has been spent at the intersection of creativity and commerciality. Spanning Australia and the United States, I’m a dedicated specialist in three core areas: 1. Elevating short- and long-term advertising effectiveness; 2. Improving the odds of innovation success; and 3. Designing packaging that gets chosen at shelf. Harnessing the wealth of empirical evidence available together with learnings from the behavioral sciences and human psychology, I help clients reduce marketing wastage and drive profitable brand growth.

Phillip Toppi's Current Company Details
Cubery

Cubery

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↘ at the intersection of creativity and commerciality ⏐ Director @ Cubery
cremorne, victoria, australia
Website:
cubery.com
Employees:
7
Phillip Toppi Work Experience Details
  • Cubery
    Director, North America
    Cubery Jan 2023 - Present
    Los Angeles, California, United States
    We predict and optimize the effectiveness of ads, product ideas, and pack designs. Expert-led, evidence-based insights for building profitable and enduring brands.www.cubery.com
    View
  • Cubery
    Director
    Cubery Mar 2016 - Dec 2022
    Melbourne, Victoria, Australia
    We predict and optimize the effectiveness of ads, product ideas, and pack designs. Expert-led, evidence-based insights for building profitable and enduring brands.www.cubery.com
    View
  • Kantar Millward Brown
    Senior Consultant
    Kantar Millward Brown Jan 2008 - Mar 2016
    Melbourne, Victoria, Australia
    In my role as an insights and marketing strategy consultant at Millward Brown, I led and managed internal client teams, becoming a trusted partner of a broad range of clients including ASX listed companies. My role was to unearth insights and inform marketing activities which ultimately drove positive commercial outcomes.Over my time at Millward Brown I developed a broad range of skills in brand, media, and communications research, including extensive experience in the following areas:- Brand strategy development and in-market implementation- Advertising and media strategy, guidance and optimisation- Brand and advertising tracking- Segmentation- New product/concept development
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Phillip Toppi Skills

Customer Insight Consumer Behaviour Marketing Research Market Research Quantitative Research Advertising Research Fmcg Digital Marketing Brand Equity Marketing Communications Integrated Marketing Marketing Strategy Brand Management Digital Strategy Segmentation Analytics Consumer Insight Competitive Analysis Competitive Intelligence Focus Groups Brand Development Media Planning Shopper Marketing Brand Architecture Market Analysis Questionnaire Design Marketing Consumer Behavior Fast Moving Consumer Goods

Phillip Toppi Education Details

Frequently Asked Questions about Phillip Toppi

What company does Phillip Toppi work for?

Phillip Toppi works for Cubery

What is Phillip Toppi's role at the current company?

Phillip Toppi's current role is ↘ at the intersection of creativity and commerciality ⏐ Director @ Cubery.

What is Phillip Toppi's email address?

Phillip Toppi's email address is ph****@****ail.com

What schools did Phillip Toppi attend?

Phillip Toppi attended Monash University.

What skills is Phillip Toppi known for?

Phillip Toppi has skills like Customer Insight, Consumer Behaviour, Marketing Research, Market Research, Quantitative Research, Advertising Research, Fmcg, Digital Marketing, Brand Equity, Marketing Communications, Integrated Marketing, Marketing Strategy.

Who are Phillip Toppi's colleagues?

Phillip Toppi's colleagues are Suzie Samia, Martin Attwood, Jenny Vu-Tran, Alex D'asta, Wil Logan, Corinne Messere, Nick Edwards.

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