Phill Simon Email & Phone Number

San Francisco, CA, US

Santa Monica, California, United States

I am excited to have joined PlayQ as the Art Director for Creative Services. I'll be working with the UA team to create performance based advertising campaigns. Looking forward to helping PlayQ get its message out and take its games to the next level!

San Francisco Bay Area

Hands-on Creative DirectionI lead a multi disciplinary team of artists and designers in creating performance based digital user acquisition campaigns. In my role I help foster a creative environment that merges data with imaginative exploration. We work with our data-science teams to identify trends and patterns and use those insights to produce creatives.

I worked with GameCommerce on a Playable ad campaign for HBO Sports pay-per-view boxing event; Canelo Vs. GGG. It's a retro style game rendered in 8-bit that lets players duke it out as either Canelo or GGG to see who will win this anticipated rematch. It's reminiscent of the arcade classic Punch Out!

San Francisco Bay Area

• TreSensa creates playable ads that allow marketers to connect and engage with users on mobile in meaningful and impactful ways. As ECDI directed all creative aspects of development from UI/UX, gameplay to copywriting.
• Developed Facebook’s playable-ads for beta rollout (Taps Sports Baseball, Game of Thrones, etc.)
• Created Budweiser’s NFL Super Bowl Snapchat campaign. The ad adapted to location and NFL schedule data to deliver a dynamic, customized experience. Over 3M plays, 2 min. avg. time spent.
• Created ‘Pepsi Summer Quest’ for Snapchat. Snapcodes on Pepsi bottles unlocked exclusive game content within the Snapchat: 14.5 percent swipe-up rate, 2.5 min. avg. time spent.
• Created Bud Light’s March Madness Sweepstakes campaign: 70% CTR to enter the sweepstakes.
• Launched Mars Pet Care (Pedigree & Whiskas) multi-national activation campaign: 90% retention rate, 10% redemption rate.

San Francisco Bay Area

• I founded Mondo Studios, an interactive agency focused on developing interactive branded content. We worked with clients to define their marketing KPIs and then develop out-of-the-box campaigns that leveraged the.
• Directed all creative aspects of development
• Oversaw team of designers, writers and engineers to ensure projects met creative and business objectives.
• Created metric gathering systems and strategies to track project KPI’s.Clients included: Progressive Insurance, Purina, PBS Kids, Dodge, Yahoo, Viacom, MGA Entertainment and Juniper Networks.

San Francisco Bay Area

• I helped build a world-class 3D animation team that focused on servicing AAA game developers. Recruited dozens of producers and artists, set their individual goals and provided ongoing mentoring. Worked with dept..
• Lord of the Rings: Two Towers & The Return of the King
• James Bond 007: Nightfire & Everything or Nothing
• Command & Conquer: Red Alert 2 & Generals
• Superman Returns
• Age of Empires III

Strategic Consultant to SVP/GM at Nickelodeon Animation Studios developing 3D animation plan.

Greater Los Angeles Area

• Design consultant on Planet Hot Wheels, a real-time, 3D online game and web portal.
• Worked with Mattel Media interactive producers to define site’s creative vision.
• Created game design document, technical specifications and production process recommendations.

Principal, Jinx Studios. Client engagements include: NBC (The Tonight Show-Creator Lil'l Green Men, a thirteen-episode cartoon series for Warner Brothers online), Excite, Playboy, Nike, Nickelodeon and Warner Brothers.

Producer and designer, Bad Mojo, Technical Director of Iron Helix, award winning CD ROM games.

Development liaison between 3rd party multimedia studios and the Apple stretegic development team.

Product Manager for Film Maker, Media Maker, Title Maker and Magic. Responsible for for feature set, localization, advertising, promotion, and subsequent upgrades.