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Accomplished UX Leader that has shipped consumer products in social media, health & fitness, real estate, and application software.Proven track record of bringing the vision to life through design thinking, cross-functional collaborations, and business requirements. Extensive industry experience in leading design strategy from startups to Fortune 500 companies. Specialties: Design Leadership, Design Management, Design Strategy, Design Thinking, Product Design, Systems Design, Visual Design.
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DesignUberCalifornia, United States -
Design AdvisorStealth Startup 2023 - PresentMountain View, Wy, Us -
Product DesignUber 2021 - PresentSan Francisco, California, Us
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Design AdvisorStealth 2020 - 2022
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Lead Product DesignerFacebook 2018 - 2020Led product design and strategy for Facebook Stories consumption experiences.• Defined roadmap by leading design sprint with cross-functional stakeholders that balance long term bets and short term growth• Architected and designed a dedicated surface for Facebook Stories that encouraged meaningful consumption, discovery, and interactions• Mentored team members by having 1:1 meetings on career advice and industry best practices -
Design ManagerOpendoor 2016 - 2018San Francisco, California, UsLed and supported the buyer experience design team on shipping key mobile initiatives. • Managed and delivered design systems and digital asset management (DAM) that significantly streamlined day-to-day design operations• Introduced new design processes that increased design fidelity and design awareness within the company• Defined the buyer's journey and strategic bets that resulted in 5x monthly active users (MAU) -
Senior Product DesignerStrava 2015 - 2016San Francisco, California, UsLed product design and strategy of social and training experiences.• Reimaged and designed photo experience on mobile that increased daily active users (DAU) and established the foundation for brand engagement• Designed and developed Live Segments on mobile that improved retention and growth on Strava's paid subscription services• Advocated for prototyping and motion in product design, which increased the ship quality bar for product features -
Senior Experience Design LeadAdobe 2009 - 2015San Jose, Ca, UsLed the end-to-end design for Adobe Photoshop Lightroom, Spectrum design system, and mobile digital imaging initiatives.• Led the design and strategy of Adobe Photoshop Lightroom, the leading photo workflow application among aspiring photographers and winner of the Mac App Store Best of 2012• Architected the vision, strategy, and principles for the Spectrum design system that created a common framework for creating consistent, collaborative experiences across all Adobe products• Led the design and direction of Sinewave, mobile photos experience, which started Adobe investment in photo solutions on mobile -
Creative Director & ConsultantPhil Lu 2004 - 2011Led iOS design of MyFitnessPal, the nutrition and fitness app rated the best free program in overall satisfaction by Consumer Report. Led design and identity for Narrate Zoosh, an NFC mobile payment technology that utilizes ultrasound through any phones with speakers.Led design for interactive campaigns for UrbanDaddy, a lifestyle media company that focuses on curated editorial content. Projects include campaigns for Club Monaco, Smirnoff, Gillette, Crunch Gym, Porsche and W Hotels.
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Senior Interaction DesignerFrog Design 2008 - 2009San Francisco, California, UsDefined a roadmap for mobile financial services for Chase. Led the design strategy in personal finance management, location based marketplace, and reward based transaction. Collaborated in the design of mobile initiatives for other Fortune 500 companies including Microsoft and AT&T. -
Interaction DesignerDigitaria 2007 - 2008Designed Flash interactive campaigns for NPR, Monopoly, CBS, WPT, Bravo and Vizio. Led the design of Qualcomm’s internal communication portal. As an in-house photographer, responsible for brand related imagery for Digitaria (JWT/WPP), an Inc. 500 rated agency.
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Interaction DesignerThe Dzap Group 2007 - 2007Designed, developed, and deployed Flash website and interactive kiosk from start to finish. Collaborated with the cross-functional team of interior designer, graphic designer, and marketing specialist to create a brand strategy and experience for the clients in the hospitality industries.
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Interaction DesignerCallaway Golf Company 2006 - 2007Carlsbad, California, UsExecuted on the web campaign for 2006 product line for Callaway’s corporate website. Collaborated with localization team to create a tailored solution for different languages. Led the design and development of Flash interactive for comparing iron and hybrids line of golf clubs.
Phil Lu Skills
Phil Lu Education Details
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Uc San Diego
Frequently Asked Questions about Phil Lu
What company does Phil Lu work for?
Phil Lu works for Uber
What is Phil Lu's role at the current company?
Phil Lu's current role is Design.
What is Phil Lu's email address?
Phil Lu's email address is ph****@****ava.com
What is Phil Lu's direct phone number?
Phil Lu's direct phone number is (415) 484*****
What schools did Phil Lu attend?
Phil Lu attended Uc San Diego.
What skills is Phil Lu known for?
Phil Lu has skills like Interaction Design, User Interface, User Interface Design, Graphic Design, Experience Design, User Experience Design, Creative Direction, Visual Design, Art Direction, User Centered Design, Information Design, Web Design.
Who are Phil Lu's colleagues?
Phil Lu's colleagues are Rayan Haddid, Savannah Browder, Carlos Claris, Lisa Browne, Besrat Kassa, Noman Mohammad Anwar, Sara Boccalini.
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