Phil Luen Email & Phone Number

Hong Kong

London, England, United Kingdom

Global Strategy, Operations, Planning and Analysis. Reporting to the Chief Transformation Officer and President, International.Role and Responsibilities:• Strategic partner for C-Level leadership in WMGs recorded music division, a business unit driving $5B revenue per year• Collaboration with cross functional and label teams to build short/long term strategic and operational frameworks through high impact projects• Embedding data and analytics at the heart of key decision processes, including market intelligence and research, operating model transformation, capital allocation and OKRs

Hong Kong

Building high impact frameworks to drive WMGs growth strategy and execution across 11 affiliates and accelerate artist and label development in one of the fastest growing regions in the music industry. Leading a team of 10 analysts to drive business optimisation and implement actionable insights. Reported to the President, Asia.Role and Responsibilities:• Member of Warner Music Asias regional executive leadership team• Regional Head of Digital Business Development and Research & Analysis, Asia

Hong Kong

Promoted to create and lead the Business Insight & Strategy department for Universal Music Group in Asia, managing teams in 10 affiliates across Strategic Planning, Market & Digital Business Development, Commercial and Insights/Analytics functions. Reported to the COO, Asia.Impact:• UMG Asia recorded music revenue grew by +40% during this period• Negotiated digital music licensing deals in SEA generating >USD2m in incremental revenue• Supported key licensing deal negotiations with TME and NetEase Cloud Music in China, securing MM incremental revenue • Launched the analytics and insights function in Asia to optimise business strategy and decision making • Built a successful commercial monetisation framework to maximise revenues across global and regional DSPs• Launched updated KPI measurements for streaming, improving impactful decision making and accountability

Sydney

Providing insights and analytics to the senior management team to formulate and implement label strategy for Universal Music Australia. Reported to Commercial Director, ANZ.Projects included:• Building the strategic plan for streaming and subscription business models for Australasia• Supporting the local management and creating new suites of KPIs to drive company performance• Providing critical assessment of business models and investment strategies• Leading the transformation of the business towards analytical decision making

London, United Kingdom

Supporting Disney Consumer Products business units (licensing, retail stores and e-commerce) in EMEA. Specialising in long term strategic planning, forecasting and analysis, including:• Preparation of business cases for new retail stores/refits, modelling the viability of capital investments through NPV and IRR analysis• Ownership of strategic plan modelling for store and e-commerce business units, building scenarios for future retail strategy (current portfolio and future markets)• Supporting the Real Estate Director and VP of Finance with business analysis of current performance and investment appraisal of potential new stores and markets

London, United Kingdom