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Consumer Product specialist with over 20 years of experience in the industry. Managed national and customer-specific programs to drive sales, brand equity, availability, and volume.An accomplished professional with extensive consumer sales and marketing experience. Possesses a blend of Agency, Client background and effectively leads collaborative projects with teams of internal and external partners with a focus on priorities and results. Strong desire to generate results from discovering and anticipating consumer trends and marketplace tendencies and efficient program development and execution that lead to innovative and successful consumer marketing relationships and sales results.Specialties: B2B/B2C Sales StrategyMSO/Distribution Sales Strategy Cross-Functional Team LeadershipStrategic PartnershipsTeam & People LeadershipBrand Consumer MarketingYouth MarketingExperiential MarketingSports MarketingMarketing StrategyIntegrated MarketingProduct MarketingClient RelationsConsumer MarketingP&L ManagementContract Management / NegotiationsEvent Planning & ManagementAgency Selection & ManagementMarket Trends & Insights
Vedder Holsters, Llc
View- Website:
- vedderholsters.com
- Employees:
- 27
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Head Of Commerce And OperationsVedder Holsters, LlcMount Dora, Fl, Us -
Vice President EcommerceGreenlane Holdings, Inc. Jun 2024 - PresentBoca Raton, Florida, Us -
Vice President Of Commercial OperationsGreenlane Holdings, Inc. Jan 2023 - PresentBoca Raton, Florida, Us -
Senior Director Sales - Us WholesaleGreenlane Holdings, Inc. Mar 2022 - Jan 2023Boca Raton, Florida, Us -
Director Of Customer ExperienceGreenlane Holdings, Inc. Jan 2021 - Mar 2022Boca Raton, Florida, Us -
Customer Care Experience ManagerGreenlane Holdings, Inc. Jun 2020 - Jan 2021Boca Raton, Florida, Us -
Director Of Customer ExperienceUsp Motorsports Jan 2018 - Mar 2020Pompano Beach, Florida, UsCustomer focused leader with strategic insight into improving the customer experience. Overseeing multicultural 24/7 Customer Service team. Leading a team that is a difference on a global scale.Primary Functions:Built and lead a customer-centric team while ensuring that a scalable Customer Advocate team structure is in place to evolve and grow with business needs and company strategy.Optimized the customer experience through close collaboration with cross-functional teams to determine customer satisfaction and how to ensure a consistent concierge experience.Fostered a culture of engagement and excitement to bring out customer-driven results where team members feel empowered to put the customers first, grow their career, and develop within the organization.Served as a core leader in planning and facilitating an organization-wide change while culturing efforts systematically.Ability to notice the environment, formulate and execute a strategy to ensure company objectives are achieved.Developed a multicultural team while empowering team members to hone their cultural expertise to improve the customer experience.Communicate high-level customer insights and themes through dissection of detailed customer experiences in a manner understood by relevant audiences across the organization.Oversee and manage contact center systems, including identification of new emerging contact center technologies and implementation of system enhancements to ensure operational excellence in customer satisfaction. -
Strategic Advisor - Sales And MarketingUsp Motorsports Jan 2013 - Jan 2017Pompano Beach, Florida, UsSales: Dealer, Retail and Management Dealers (B2B):- Create promotions based on company needs to drive sales- Manage and service geographical territories of the dealer network- Creation and execution of sales promotions/campaigns Direct To Market (B2C): - Create digital campaigns to drive direct sales - Organize and execute monthly promotions- Create custom packages to tailor to customers needs vs. budgets - Create traceable threads for B2C customers Management:- Create geographical territories for sales team- Create sales programs and procedures for Territory Managers (TM)- Develop protocol for sales to be tracked for TM- Management of Territory Managers - Training of all new TMMarketing (B2B/B2C): - Creating company identity - Management of social media outlets: Facebook, Instagram and YouTube- Creating event activation plans- Execution of onsite event activation - Work with strategic partners to maximize promotions and relationships - Management of marketing team within project executions- Creative collection management of data and assets for future purposes -
Account ExecutiveTheory Communication And Design Jul 2006 - Feb 2013Charlotte, North Carolina, UsAccount Executive- Meeting and liaising with clients to discuss and identify their advertising requirements;- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- Presenting, alongside agency colleagues, the campaign ideas and budget to the client;- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- Negotiating with clients and agency staff about the details of campaigns;- Presenting creative work to clients for approval or modification;- Handling budgets, managing campaign costs and invoicing clients;- Writing client reports;- Monitoring the effectiveness of campaigns;- Undertaking administration tasks;- Arranging and attending meetings;- Making 'pitches', along with other agency staff, to try to win new business for the agency.Accounts: Coca-Cola (NOS Energy Drink):- Management of official licensing from Holly Performance- Line launch: NOS Energy and NOS Power Shot - National promotion management (Digital, On Site, B2B Distribution) - Asset management- Asset negotiations and contracting- Event activation/management - Digital and social media management - Media buy management - Retail partner promotion initiatives Chevrolet:- Website design management - Digital content management - National outreach initiatives- Content creation - Small car enthusiast marketing- Event activation - Event broadcasting management Exxon Mobil – Mobil 1 (Racing/Motorcycles/Retail): - Asset management - Event activation - Media purchasing and management - PR management - Global media relations - Line launch - National awareness initiatives - Content creating- National retail promotions -
Project ManagerToucan Industries Inc 2001 - 2004
Phillip Luis Skills
Phillip Luis Education Details
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Florida International UniversityArchitectural Design And Technology -
Florida Air AcademyDiploma
Frequently Asked Questions about Phillip Luis
What company does Phillip Luis work for?
Phillip Luis works for Vedder Holsters, Llc
What is Phillip Luis's role at the current company?
Phillip Luis's current role is Head of Commerce and Operations.
What is Phillip Luis's email address?
Phillip Luis's email address is ph****@****ail.com
What is Phillip Luis's direct phone number?
Phillip Luis's direct phone number is (888) 755*****
What schools did Phillip Luis attend?
Phillip Luis attended Florida International University, Florida Air Academy.
What skills is Phillip Luis known for?
Phillip Luis has skills like Social Media Marketing, Brand Development, Digital Strategy, Advertising, Marketing Strategy, Marketing, Digital Marketing, Online Marketing, Sponsorship, Social Media, New Business Development, B2b.
Who are Phillip Luis's colleagues?
Phillip Luis's colleagues are George Altarriba, Clermont Muñoz, Brooke Vedder, Karlton Tillman, Pennie Corder, Shrm-Cp, Josh Barth, Stephanie Dunn.
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