Phil Mark Email & Phone Number

Greater Boston

New York, New York, US

Leading Business Development & Partnerships for Wellahead. Wellahead is an unbiased marketplace for families to quickly get the funds needed for care, while also protecting them from financial predators.

Boston, Massachusetts, US

Drive subscriber growth by entering new markets, unlocking new customer segments, and driving new partnerships at SimpliSafe, the fastest-growing, self-installed wireless home security company in US. SimpliSafe brings a new approach to home security that offers both home owners and renters a level of convenience, flexibility, and affordability that hasn't.

• Own execution of all hardware, content, and software subscription sales, marketing and operations initiatives with full P&L responsibility.
• Established and managed E-Commerce function and operations - Shopify E-commerce Store, 3PL fulfilment partner, freight forwarding, email marketing vendor
• Established Amazon presence - build product detail pages, secured Brand Registry and Amazon Launchpad placement, resulting in thousands of Root Robots sold via Amazon
• Assisted with iRobot acquisition diligence, partnering with iRobot Corporate Development on transitioning P&Ls, forecast and sales contracts
• Built and maintain monthly sales forecast utilizing internal data, competitive sales information, market research and key assumptions, achieving ~93% accuracy
• Established Root Robotics channel program, onboarding three education channel partners who resold Root hardware and Root saas products to schools

Bedford, Massachusetts, US

• Sell iRobot devices and accessories to National Retail partners and actively develop new retail partnerships. Achieved 140% YOY sell through growth across territory.
• Grew sales territory by $11M for iRobot from $1.7M to $13M in two years through active management of existing retailer accounts and generation of net new accounts
• Full P&L management for account base and regularly exceeded profitability goals by 2-3% despite huge territory growth.
• Increased sell through in territory 140% yoy in 2017 by optimizing marketing development funds to focus on digital ad optimization and aligning placement during key promotional times
• Saw 130% yoy lift in sales through legacy accounts by establishing and running quarterly business reviews with retailer accounts
• Regularly negotiated trading terms on existing and new retail partnerships. Partnered internally with Legal, Credit, and Operations to ensure terms align with iRobot goals

Bedford, Massachusetts, US

• Created strategic business development and partnerships program, focused on growing iRobot's market share.
• Generated $1M of incremental revenue via innovative promotional partnerships
• Created and implemented strategic partner roadmap – defined high impact relationships and how to leverage for strategic value. Focused efforts on adjacent verticals and created new methods for ROI measurement
• Spearheaded analysis of several business cases, analyzing market growth potential for iRobot home robots across: Commercial, Hospitality, Elder Care, Home Builders, Flooring Retail.
• Reduced approval times and increased deal flow for alternate deal structures by partnering with Finance and Accounting to create program specific P&L and pricing approval process Key Accomplishments* Finalist for 2014.

Cambridge, Massachusetts, US

• Implemented Solution Selling and Challenger Sales techniques to successfully sell HubSpot marketing software to medium and large businesses both direct and through channel.
• Regularly hit and exceeded monthly sales quota in HubSpot mid-market sales team, internally selected to join a strategic sales group selling HubSpot through Enterprise resellers
• Grew existing partner account sales by 120% quarter-over-quarter after being
• Reduced churn by 5% annually across account base by helping prospect build an inbound marketing plan based on company goals. Presented to prospect’s C-suite, to ensure buy-in on HubSpot
• Led team of marketers and sales reps to create and deploy end-to-end marketing campaign to sell HubSpot to franchises, resulting in a 25% increase in inbound leads generated

• Founded team to build a new social media app experience targeted at groups of men age 18-45, smartphone users who had a desire to keep in better touch with their groups of friends outside of existing online social.
• Conducted social psychology research to become expert on male group communication patterns and used social-psychology and first-hand research to drive product vision and brand
• Responsible for creating and diligently maintaining the scope, schedule and budget for the product development, administration and marketing activities
• Oversaw creation of creative brief and branded deliverables by graphic designer (logo, website, pitch decks and presentation materials)
• Ran on-going beta tests of application and analyzed product metrics through event funnels to inform product development decisions
• Secured national press from Abcnews, BostInno, bizjournal.com, PCMag

Segment Producer for over 15 television and new media properties for MTV!, E!, Comedy Central, Speed TV, SpikeTV, etc

Negotiation For Executives, Negotiation

Master'S Degree, Media Ventures & Entrepreneurship

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

Ba, Communications

Education record