Phil Mesnildrey Email & Phone Number

Basel, Bs, Ch

Basel, Basel-Town, Ch

As Chief Product Officer, I drive digital transformation by modernizing the tech stack and implementing advanced tools. I cultivate cross-team collaboration, gather feedback, leverage internal expertise, and train users to ensure continuous improvement, streamlining workflows and boosting efficiency.Collaborate with Customer Success and GTM teams to identify customer and prospect needs, creating engaging, user-centric products. I focus on standardizing offerings and developing scalable solutions to ensure consistent value and unlock new revenue streams.Expand the application of advanced analytics, AI, and automation to create products that resonate with audiences and deliver measurable results.

1- Unannounced title - Twin-Stick Survival Shooter | PC/Console #InDevelopmentRoles: Design, Game Dev, Prod, ReleaseStack: Unreal Engine 5 + Gaea + PS/Figma + Jira + Notion + Perforce + Playfab + Steamworks2- Unannounced title - Interactive Dark Fantasy GameBook | PC/Mobile #InDevelopmentRoles: Design, Game Dev, Prod, ReleaseStack: ink + PS/Figma + Jira + Notion3- Galaxy Blitz - NFT P2E Game | PC #ReleasedRole: Senior UX/UI DesignerStack: Axure, Sketch, MarvelApp4- Cryptagende - NFT P2E Game | PC #CancelledRole: Senior UX/UI DesignerStack: Axure, Sketch, Figma, MarvelApp5- 2048 Evolved - Casual Puzzle Game | Mobile #ReleasedRoles: Design, Game Dev, Prod, ReleaseStack: Unity + Visual Studio + Jira + AI/PS + Play Store + Firebase6- Space Fights - 2D Space Shooter | Mobile #ReleasedRoles: Design, Game Dev, Prod, ReleaseStack: Unity + Visual Studio + Jira + AI/PS + Play Store

Guangzhou, Guangdong, Cn

- Collaborate with NetEase's AAA first-party and third-party studios (North America & Europe) to address their game technology and engine needs- Tech BP for our internal tech Teams (Game Engine, Backend Services, LiveOps), manage and prioritize product backlogs, ensuring timely delivery of game tech products and resolving issues and conflicts.- Develop and execute go-to-market strategies for new releases, including defining key features, pricing, and marketing plans.- Drive market research and analysis to inform product decisions, including identifying market trends, consumer preferences, and competitive landscape.- Facilitate and support compelling presentations to internal and external stakeholders, including studio CTOs, executives, development teams, and partners.- Monitor product performance and user feedback to inform product improvements, updates, and expansion opportunities.- Drive innovation and creative thinking to continuously improve products, processes, and team collaboration.NetEase Games is an affiliate of NetEase (NASDAQ: NTES; HKEX: 9999). NetEase Games is one of the largest game developers worldwide by size and revenue. Since its first game, Westward Journey, it has launched 5 billion-dollar-franchises. Hybrid role, based in China.

Singapore, Sg

Customers: BMW, Lenovo, Swire Coca Cola, APL Logistics, AGC, IHG, ASML, State-owned Enterprises, ...Product Department Lead- Grew the team from 2 to 10 people- Creation and Agile release of a connected SaaS suite of 10 products in 2 years- Sustainable hiring of team members from various backgrounds, with a focus on Hard & Soft Skills- Active coaching tailored to each team member's interest(s) (Data, Design, Dev, Product Mngt, Marketing, Sales)Product Strategy- Turn ideas into actionable plans and recurring revenues (Subscription, licensing, and/or freemium).- Transform existing technologies into connected and sustainable products.- Simplify processes, training, and product onboarding- Implement automation tactics & human-machine interactions.- Product Vision, Positioning, Goals, and Success metrics- Product Engagement Score tracking - Adoption, Retention, DAU/MAUProduct Design- Sitemaps (Axure)- Wireframes (Axure, XD)- UX & UI Design (Sketch, Figma, PS, AI)- Prototypes (Figma, Marvelapp, Anima)- First-time and agile implementation of a Design SystemProduct Management- Roadmaps, backlog, sprints management (SM/PO/Lead experience)- Cross-platform integration and automation w/ webhooks or APIs (JIRA, Azure DevOps, Aha, RoadMunk, Product plan, Trello)- QA, LQA, and CQA- Internal/External satisfaction surveys + Feedback collectionProduct Marketing- Lead generation strategies- Global and local marketing strategies- Analytics, Tag & Ads management, including programmatic & remarketing tactics- A/B testing- Standardize partner enablement strategy with service productization, sales decks & demos

Shanghai, Cn

Clients: AGC, Evonik, Henkel, GSK, Dulwich, DehongPlanning & Business Strategy- Develop creative, innovative, and cost-effective strategies that meet client needs, utilizing project experience, current market trends, competitor intelligence, and innovative thinking.- Lead the agency productization strategy- Supervise the development and delivery of innovative proposals to capture both account growth and new business opportunities.- Analyze the performance of the tech and the creative design project teams; utilize data in decision-making to maintain or improve performances.- Manage highly visible and complex projects that have a wide impact across the business and/or spans across multiple teams or platforms.- Ensure client retention is maximized by delivering custom-tailored solutions to meet clients’ objectives and expectations.- Support the agency's profitability efforts by encouraging and actively enabling innovation, creativity, and cost efficiency through all creative design client activities.UX/UI Design- Ideate and develop innovative, effective, and award-winning 360° marketing experiences that tell stories, communicate benefits, and drive viewership.- Craft high-level creative strategies and briefs and presentation decks, along with sketches and comps that communicate concepts and campaigns.- Articulate and pitch creative concepts to peers, senior management, and clients.- Think across platforms, mastering the characteristics of each and create tailored content across channels that help drive marketing objectives.Leadership- Mentor, coach, and develop the team.- Work with senior leadership to create policies and procedures, best practices that impact the broader development- Communicate with key stakeholders internally and externally (partners) in a spirit of collaboration, building strong relationships, communicating and collaborating effectively, articulating complex issues/problems in an effective manner.

Shanghai, Cn

Clients: Baidu, Corning, Yum! Brands, GSK, Evonik, Dulwich- Planning Strategy, responsible for developing, communicating, executing, and sustaining international marketing plans & initiatives (Asia, APAC, West to China, China to West).- Strategic partner for our creative teams in Hong Kong and Shanghai- UX & UI design of wireframes, websites and digital experiences.- Drive pitches and produce tailor-made proposals- Assist & Guide clients on their digital transformation (road maps in phases)- Put digital projects on track (Agile production, Scrum methodology, product functionalities, feasibility, simplification, costs)- Planning, creation, and revision of IT development procedures, to improve efficiency and predictability.- Look for partners (i.e. media, assets, tech, chatbots, crm) and signing partnership agreements- Help the agency to grow recurring revenues via partners, hosting, SaaS, social content, etc. - Assess market opportunities and market our digital solutions- Research competitive offerings and develop plans to maintain the agency competitive position- Analyze web data and present analytics reports to clients in a digestible way- Inspire employees and clients with new digital trends (via webinars, presentations, labs) Won Best User Experience Award 2017 - Baidu (Role: Strategy & Producer)Won Best Global Career Website 2018 - Evonik (Role: Chatbot UI Design)

Shanghai, Cn

Clients: Porsche, Philips, Starbucks, Fiat-Chrysler, Baidu, Corning, Roche1. Identify/define the challenge/opportunity and then develop the creative strategy to solve/capitalize on that (from offline to online, incl. on-site & offsite)2. Generate concepts, ideas3. Creative executions & digital design (UX & UI) 4. Create frameworks and engagement plans, and ensure these are connected to and driven by an effective, collaborative project management tool5. Carefully prepare & dispatch resources on owned/earned & paid media.6. Producer on digital projects7. Mentor junior members of staff in creative thinking and digital/media knowledge/management

London, Gb

Digital Web Agency that builds connected platforms, omnichannel tools, and result-driven plans bringing businesses closer to their audience.Product & Platform launch with integrated marketing plans and growth strategies across 360˚channels. 4 FT employees, 8 freelancers.My mission is to:1. Create/direct the planning strategy for all clients/accounts,2. Co-lead Business Development progress & Tracking (CRM)3. Platforms & Product roadmaps of all projects (on & offline),4. Web design & co-development of all web projects, including sitemaps, wireframes designs, CMS setup, and client training,5. Create internal training programs & transformation sessions, hatching ideas, inspirations & entrepreneurs6. Sourcing, hiring, and team lead of 12 people worldwide, including Account Managers, BD, Art Director, Designer, Copywriters, Full Stack Developer.Clients: Broad range of Entrepreneurs & SMEs, from Europe, APAC, Africa and North America.

London, Gb

- Project management of the guest registration platforms according to sponsor, customer & users' needs,- Organization, execution, and communication of all program-related guest information including tracking and managing changes.- Delivering accurate information and timely reports as required by the clients,Clients: EDF, EDF Energy.

Paris, Fr

Leading the productization of our solutions and servicesLeading company's marketing and advertising strategy, on and offline,Managing 360˚ campaigns, planning, budgets, trials, and solutions development/activation,Leading the web development of the brand new company website,Creation & management of the SEO/SEM/PPC/Directory strategies,Design of all the print ads, digital ads, company's brand guidelines,Answering to quarterly set KPIs & ROI objectives.

Client servicing, including client interactions, the co-creation of proposal decks and client-facing presentations, Benchmarking and trend monitoring,Briefing, planning & coordination of the team efforts,UI design of Final KVs, Print materials, Mockup light revisions (Adobe PS/IN)Clients: Center Parcs, TGV Lyria, Taxi G7, Afflelou, Pierre & Vacances, 1001 listes.

On PR missions before, during and post-events,Influencers, bloggers and journalists relationship management,Creation of databases (w/ locations, vendors, performers),Benchmarking & Competition monitoring (France & abroad).

Junior Copywriter (Client: Aigle),Market Research, Benchmarking.

Planning and Project Management,Assisting in developing new client's PR strategy, including product launch, event organization, seminar, and corporate gathering,Creation of press kit, media kit, drafting content for press releases.

Master 2, Advertising & Global Communication

Long Term Chinese Course, Mandarin

Bachelor, International Marketing & Communication

High National Diploma (Bts), Advertising