Phil Morris Email & Phone Number

Charlotte, North Carolina Area

Maximized sales effectiveness by designing efficient customer facing sales organizations and activating customer/category insights into creating retail programs that drive incremental profitable growth. Maintained flexible and agile approach in development and optimization of trade fund programs. Identified actionable solutions for addressing marketplace issues / problems and reduced manufacturer exposure to multi-billion dollar diverting industry. • Project Leader that integrated two major CPG companies (combined sales over $5.2 billion) in key sales areas of customer hierarchy, bracket pricing, payment terms, reverse logistics/adjustable rate programs, trade fund programs and minimum advertised price programs. • Worked with leading global CPG manufacturers spanning across Food, Household Needs, Paper, Beauty and OTC Healthcare categories, accelerating business top / bottom line growth.• Co-led benchmark study that included 28 leading CPG companies and 11 leading retailers, leveraging insights for development of best-in-class approaches across 20 industry topics.• Worked with 4 leading multi-billion-dollar CPG companies to custom design trade fund programs that actualized 3-5% in total savings while focusing on promotional investments, driving top and bottom line sales, growing share and improving ROI with retailers. • Led project with leading global food CPG company to redesign 4 key strategic revenue management strategies and work processes: annual and in-year trade fund allocation, base shelf pricing, promotion pricing and list price changes. Developed sales program for selling remnant and excess inventory to secondary markets (Big Lots, Odd Lots, Ollie’s), avoiding negative P&L impact.• Designed anti-diverting programs, improving profitability, protecting consumers, and reducing retailer frustration.

Cincinnati Area, Ky

Led North America (NA) trade fund and customer policy organization reporting to NA Sales VP. Served leadership role in singular global organization, created retail programs, solved problems and adminstered policies for the largest regional market ($30B in sales). Worked closely with 4 NA Group Presidents and 4 NA Sales VPs. Collaborated with P&G China, Russia, Australia, UK, and Germany regions on re-application of NA programs. Developed 3 to 5-year capability plan across cor P&G organizations at request of NA Sales VP. Key responsibility was designing and ensuring a best-in-class approach for North America’s $4.5B trade fund program (created $130M in savings). Created a best-in-class anti-diversion program which returned $190M in sales and $51M in over 2 years and two pricing guardrail programs to protect brand equity and increased trade fund efficiency.

Cincinnati Area, Ky

Led 125 Account executives and a 15-member internal sales planning team to deliver annual sales of $2B across 7 home care categories. Grew business by 19M incremental cases, $585M in sales, and 173% increase in profit during my tenure. Developed and empowered my team to deliver 3 consecutive years of record volume, sales and profit growth. Successfully launched breakthrough technology across the entire base business portfolio while partnering with retailers to create 2 new categories (Quick Clean and Fabric Refreshers). Partnered with brand, sales and retail partners to drive Swiffer and Febreze to Billion-Dollar brand status.

Cincinnati Area, Ky

Maintained sales responsibility for 2nd largest region and most profitable U.S. P&G business unit, Fabric & Home Care. Worked with major national customers (Kroger, Target and Kmart) and Northeast grocery customers, and grew total Fabric & Home Care volume over 12% and share over 8%. Created and trained sales organization on conceptual sales programs. Over-delivered on new item introductions, including Swiffer over 20% and Febreze over 13%.

Istanbul, Turkey

Developed market and sales plans for distributors and direct buying retailer across all P&G brands in developing market environment with low annual income and unstable economy. Led projects for improving field sales design and saved $8M in SR&A. Consolidated distributors and re-designed trade fund program and saved $11M.

Cincinnati Area, Ky

Held P&L responsibility and developed marketing programs and distributor relationships for 9 distinct Caribbean and Pacific Rim markets (Bermuda, Aruba, Curacao, U.S. Virgin Islands, Bahamas, British Virgin Islands, Grand Cayman Islands, Guam, and Samoa). Delivered consistent growth and profit in consecutive fiscal years. Launched Pringles in Mexico and Brazil and surpassed launch goal by 9%.

Jeddah, Saudi Arabia

Developed sales and marketing programs and managed distributor relationships for Arabian Peninsula (Saudi Arabia, United Arab Emirates, Oman, Kuwait, Qatar, and Bahrain). Achieved record growth and placed Arabian Peninsula as most profitable market in P&G India, Middle East, and Africa Region. Managed growth plan during Gulf War and delivered 3% sales and 8% profit growth.