Managing multiple high-budget client accounts focusing on TikTok paid ads, with a strong emphasis on strategy, measurement, and optimisation to meet and exceed performance KPIs.Key Responsibilities:- Designed and implemented incrementality and GEO tests to measure campaign uplift effectively.- Established new ad accounts with correct pixel and third-party attribution tracking to ensure accurate data reporting.- Optimised six-figure ad accounts to achieve & exceed KPIs.-… Show more Managing multiple high-budget client accounts focusing on TikTok paid ads, with a strong emphasis on strategy, measurement, and optimisation to meet and exceed performance KPIs.Key Responsibilities:- Designed and implemented incrementality and GEO tests to measure campaign uplift effectively.- Established new ad accounts with correct pixel and third-party attribution tracking to ensure accurate data reporting.- Optimised six-figure ad accounts to achieve & exceed KPIs.- Conducted regular CRO (Conversion Rate Optimisation) audits to refine landing pages and enhance user experience.- Built and maintained strong client relationships, providing & presenting clear, regular performance reports. - Asked to attend SMT meetings to contribute to strategic discussions on business operations and process refinement.Achievements:- Planned, launched & scaled a Health & Wellness brand on TikTok Shop. Within 3 months I took them from nothing to £248k revenue/month from just £41k of ad spend. That's a 6x ROAS 🚀- Scaled a streetwear brand from Zero to £280k+ in monthly revenue in just 3 months from £58k spend, giving a +5x ROAS.- Identified a key bottleneck within the business and developed a solution to help improve internal analysis and client report. This lead to me being included in all SMT meetings and I have since contributed with many other business improvements. Show less

Founded a D2C eCommerce brand in the sports training niche, helping aspiring young footballers to improve wherever they are.- Established a comprehensive sales funnel integrating Paid Media, SEO, and Email Marketing to guide customers towards conversion- Designed and launched a supplementary app to enhance the eCommerce offering and prolong user engagement- Achieved significant revenue growth to high four figures within just 3 months of company launch

Provided freelance digital marketing services to eCommerce businesses, securing clients through direct pitches, word of mouth, and Upwork, with a focus on paid media strategies.Key Responsibilities:- Managed end-to-end marketing strategies, focusing on ad targeting, creative analysis & scaling to maximise client ROI.- Built a reputation for delivering high-quality results, leading to a steady flow of client referrals and repeat business.

Within 2 months I was trusted to handle five high-value clients, delivering impactful marketing solutions for eCommerce clients.Key Responsibilities:- Delivered consistent results across client portfolios and facilitated creative strategies that increased brand engagement.- Recognised as a high-performing marketer, sought after by clients due to my effective coms and results-driven approach.