Phil Pyle Email & Phone Number

Birmingham, Alabama Area

• Strategic Collaboration: Work closely with Sales, internal teams and clients to develop effective digital campaign strategies, including defining the audience; suggesting tactics and budgets; collaborating on creatives; keeping abreast of campaign pacing, reporting results to sales and client• Proactive Campaign Problem Solving: Review pacing and performance reports with Sales to quickly address and resolve issues, including revising the campaign audience, tactics and/or creative assets• Process Improvement: Consistently monitor the digital order workflow process, streamlining the process and documentation from client onboarding through campaign completion• Vendor Communications: Maintain a close working relationship with our digital vendors, ensuring our client campaigns are set up correctly, launched on time and pacing as expected• Quality & Policy Assurance: Proof creative assets prior to forwarding to vendor and review client websites and/or social media sites for prohibited content• Team Communications: Lead training sessions for Sales and internal teams on digital strategy, workflow and best practices

• Real estate, product/food, event, portrait and editorial lifestyle photography• Clients include University of Georgia, Piedmont Hospital, Northeast Georgia Living Magazine, Lake Oconee Living Magazine, Alabama Association of Realtors, Havenbrook Homes• Promote business via website, Wordpress, Facebook and Instagram• Design programs for Acting Up Theatre Academy

Lawrenceville, Georgia

• Created and managed annual production schedules for 60+ real estate publications• Trafficked creative elements from client through company departments• Identified invoicing errors and profit loss in shipping and direct mail programs• Recommended new products and services to publishers to increase appeal and exposure and attract advertisers• Developed cost-efficient procedures and workflow for bringing direct mail program in-house

Athens, Georgia Area

• Developed annual production calendar• Managed staff of up to 10 freelance writers and photographers• Assigned stories, led content development meetings and reviewed completed stories for constructive feedback• Interviewed sources, researched and wrote feature articles• Proofed and edited all final content before layout• Managed social media efforts with Facebook and Twitter

• Planned annual production schedules for 150+ publications• Provided VP of Sales with new business leads and assisted with quoting and finalizing contracts• Trafficked creative elements from client through company departments• Proposed new products to customers to help increase brand awareness and attract advertisers

• Served as creative lead and copywriter for Promotions Made Easy, an American Express marketing platform• Researched and sought out new business opportunites• Provided VP of Sales with new business prospects• Collaborated with graphics team on design and layout of marketing materials• Wrote and distributed company press releases• Coordinated trade show appearances

Managed heavy workflow between design, production and distribution teamsPhotographed specialty items for film standees, saving professional photography costsLiaised with top level film industry executivesCreated and maintained production and budget schedulesProofed final materials for legal and color accuracy

• Trafficked marketing and promotional materials from creative departments through final distribution outlets• Coordinated mailing and distribution of Sony's annual Academy Award campaigns• Managed vendors to ensure timely and efficient delivery of materials• Hired and managed temporary staff of up to 20 for high volume projects• Helped develop and manage internal stock and ordering system for marketing items