• Customised Style Coaching™ workshops with a focus on Confidence Training, Personal Branding, and Personal Image• Image Management • Personal Styling• Personal Branding• Grooming and Deportment

• Image Mission Ltd manages the Dress for Success Singapore affiliate and its programmes• Programme Development• Partnership & Outreach

• Custodian of all Ascott brands worldwide – Ascott The Residence, Somerset Serviced Residence, Citadines Apart’hotel, The Crest Collection, lyf• Oversee above-the-line, online and below-the-line marketing communications strategies and initiatives- Facilitate implementation at corporate and cluster levels- Responsible for brand websites and booking engine- Social media lead for all brands; oversee cluster social media activities to ensure brand alignment• Lead for all new brand / sub-brand launches - Conceptualised the brand name and creative direction of Ascott’s co-living brand, lyf• Oversee brand and marketing integrations and alignments for new brands that come on board eg Quest Apartment Hotels• Develop and implement brand campaigns- Most recently the Ascott Lifestyle campaign• Ensure compliance to brand identity standards worldwide • Oversee all brand and marketing related activities of Ascott properties worldwide • Marketing champion of property pre-opening processes and teams - Includes formulating pre-opening process training materials and training of cluster marketing teams• Design brand experiences in collaboration with cluster operations teams• Oversee global partnership marketing activities

• Custodian of the Swissôtel brand worldwide • Formulate and implement global brand identity standards • Ensure compliance to brand standards at all properties and Global Sales Offices worldwide • Initiate and implement marketing strategies and initiatives • Oversee above and below-the-line marketing communications strategies at corporate and property levels• Oversee all brand and marketing related activities of Swissôtel properties worldwide • Support all Swissôtel properties and Global Sales Offices worldwide in areas of branding and marketing • Provide support to pre-opening teams at new properties • Oversee loyalty marketing (Club Swiss Gold)• Responsible for partner marketing (Asia Pacific) • Responsible for media relations (Asia Pacific)

• Oversee the Marketing Communications departments of both hotels • Responsibilities include the below mentioned (Swissôtel Merchant Court)

• Press & media relations • Identify key tactical and promotional strategies (F&B and Rooms)• Oversee advertising and promotions budget including budget planning and allocation • Identify and implement joint promotions opportunities • Organise key publicity events such as bridal shows and client events• Ensure corporate brand standards compliance within the hotel • Ensure updated and accurate information on website

• Develop content and editor of global newsletter • Manage media relations in Singapore

• Oversee all marketing communications aspects including F&B, sales and MICE marketing activities• Manage media relations and crisis management• Budget planning• Ensure compliance to corporate identity • Worked closely with Sentosa Development Corporation on destination marketing initiatives

• Organise enrichment programmes in schools • Formulate enrichment curriculum and workshops • Oversee business development aspects by liaising with schools to customise enrichment programmes • Relief teaching

• Oversee editorial content and copywriting for health brochures • Manage production of Annual Report • Handle patient relations and feedback • Organise ministerial visits and various hospital events• Draft press releases • Handle media queries• Part of the pre-opening team of Changi General Hospital• Develop new collateral for new hospital