Even as a child, making the complex simple brought me immense joy and so it's no surprise that this is what I get to do on a global scale. Excited to be back collaborating with Sara Naveda, with whom, as part of a fab team at Papirfly, we previously transformed Employer Brand and Talent Acquisition marketing for giants like IBM, Unilever, Rolls Royce, Sky, and Meta. Now, we're on a mission to revolutionise the Consumer Goods sector using innovative QR code technology: At Foodback, we empower Consumer Goods brands to turn product packaging into powerful business intelligence tools, gathering real-time customer insights and first-party data to drive smarter decisions. Check out www.foodback.tech I love helping businesses with a real Purpose, something that you can really stand for so that Customers receive real business and personal impact. I have been fortunate enough to work within and learn many aspects of business which have stood me in good stead. These include: - Leadership- Creating a Strategy- Setting a Vision- Building a Purpose - GTM including Identifying and targeting the Ideal Customer Profile- Brand development- Telling the Story- Establishing a reliable recruitment and assessment process- Developing a strong culture- Creating and embedding Company Values- Coaching- Sales (inc Demand Generation)- Customer Success (inc Customer Journeys)- Product Development- Pricing Strategies- Gaining investment- The finance function- Exiting a company