Since the introduction of private equity funding I have overseen a change in strategy and a number of structural improvements across the Sales and Marketing function with roles and responsibilities that include but are not limited to;- Introduction and adoption of new, robust sales CRM and process.- Established and recruited a Marketing function from a standing start to a growing team working from a six figure budget covering both UK and US territories.- Introduced and recruited a Customer Experience function into the business to proactively manage existing customer relationships.- Introduced and recruited a Sales Operations function which has quickly grown into a SaaS Operations team to manage the efficiencies and process around the Matrix iQ SaaS platforms and customer onboarding.- Headed the Matrix iQ growth into the USA by establishing strategic partnerships and growing the team with key personnel.- Worked and thrived in the scale up culture that Private Equity investment brings with it.

Whilst maintaining my responsibilities as Sales Director, the role has expanded to oversee the development and deployment of the Matrix Telematics marketing strategy across all sectors and media channels.

In June 2015 i was promoted to the position of Sales Director as the company grows. Responsibilities include new business and product development, account management, project management and now overseeing the expansion of our Sales and Marketing team as Matrix Telematics grows as an industry leader. At the time of appointment Matrix had no Marketing department and zero marketing budget allocated. I successfully built the Marketing team with the appointment of a Head of Marketing and subsequent hires to build out the team with the necessary expertise and outsourcing where required.

Since June 2013 I have been working as Sales Manager with Matrix Telematics Limited. This role includes new business and product development, account management, project management and working with existing channel partners and resellers of Matrix products and services to help promote their "white label" packages.Due to the rate at which some key accounts are growing, I am now working very closely with a smaller number of high growth accounts to ensure that their requirements are given the attention they need to make sure the right solution is delivered in line with expectations. This role takes me all over the UK and is not just restricted to the North West and has seen a shift from basic track and trace services to more specialised telematics solutions that have, in some cases, had to be researched and rolled out as bespoke industry firsts.

Sat Nav Warehouse retails the leading brands in satellite navigation, GPS speed camera detectors and vehicle tracking. We supply the end user, businesses and wholesale.All variants of sat nav catered for - in-car, HGV / Truck, Caravan, Motor home, Motorcycle, Skiing, Running, Cycling and many accessories...

The work Sterling Daisy did with Salamander Rentals led to a consultancy role being offered in this small Independent Sales Organisation within the Card Processing industry. This role involved working with the current directors to develop the services offered by the business to include;- Short Term Hire- Merchant Cash Advance- Charitable GivingMid-way through 2013 Salamander Rentals experienced difficulties and I took the decision to move to a more secure position. Salamander Rentals ceased trading in 2014 and i regret not being to realise the potential in the solutions that were being developed.

My experience with Sat Nav Warehouse included attending a large number of retail exhibitions and events across the UK. As well as being asked by some brands to represent them at some events, the drive to try and solve a problem associated with exhibiting at these events led to the set up of Sterling Daisy Limited.Sterling Daisy allowed us to separate event activity with Sat Nav Warehouse from events managed and attended on behalf of others. The primary focus however, was to try and improve the mechanism for businesses wanting to accept card payments on their stand at an event or exhibition;The problem: Obtaining a temporary merchant ID and additional card processing terminal for use at an event or exhibition is a lengthy and costly exercise. The form filling is arduous and turnaround slow with hire rates much higher than you would expect - sometimes seven to eight times what you would expect to pay on a normal monthly rental, for just three days hire. The solution: To offer a solution that allows exhibitors to apply online with minimal form filling and no cost for hiring the terminal. The result: The trial event was the Gadget Show Live in 2012 where out of 300 exhibitors, Sterling Daisy supplied terminals to 30 exhibitors. It became apparent that the long term success of this solution required either accreditation with various bodies within the financial services sector, or to partner with a business who already had accreditation. This encouraged the partnership with Salamander Rentals, an accredited supplier of card processing services later in 2012.

I spent 12 just over 12 months with PSD Recruitment, a specialist senior level recruitment consultancy in their Manchester city centre offices. My area or specialism was the Actuarial market briefly before moving into the Compliance and Regulatory sector later in the year. Having been given the opportunity to start my own business early in 2007 I decided to move on from PSD.I recruited into the Actuarial market before moving into Compliance and Regulatory sector in my brief stint at PSD