I am a brand and reputation strategist and base my advice on listening first. I listen to my clients, then listen to the audiences that matter to their success. My guiding principle is that the best brands and reputations are based on deep and active engagement with the people that matter to their success. I founded the Brand & Reputation Collective (the BRC) because, after more than 25 years helping understand and manage some of the world’s most well-known and complicated brands, I realised the way we are doing things won't work anymore. The way that people receive and process information has changed in ways that make delivering a corporate strategy much harder. One thing hasn’t changed. People buy from, work for and support organisations that they trust. The challenge for organisations everywhere is - how do you build trust and support in today’s communications environment? Trust and support come when what we do and say aligns with our audiences’ expectations and experience of us - when brand and reputation are in sync. The mission of the Brand & Reputation Collective is to ensure that brand and reputation work together to build trust and engagement – and to achieve organisational goals.With the BRC I want to bring leaders together to manage their brands and reputations collectively. We will break down silos, build new capabilities and bring the outside world into the organisation. Together, we will make sure that what you are doing and saying resonates, builds trust and compels people to act.AREAS OF FOCUS: Corporate reputation and brand strategy, opinion research, corporate communications campaigns, business critical relationships / stakeholder engagement, crisis and issues management, and message development.