▪ Spearheaded strategic improvements to a high-performing digital replica news product boasting nearly 2 million monthly unique visitors and generating over $8 million in ad revenue.▪ Partnered with content teams to enhance the subscriber newsletter experience, fostering greater personalization and customization.▪ Led a cross-departmental effort to optimize the payment system, resulting in reduced credit card declines, increased retry success rates, and minimized unnecessary transaction fees.

▪ Leveraged predictive data analytics to build churn reduction strategies, exceeding target revenue goals through layered improvements. ▪ Led efforts to improve customer lifecycle marketing, resulting in a 6%+ reduction in voluntary churn during the latter half of 2023. This translated to over $2 million in additional revenue.▪ Spearheaded a comprehensive overhaul of the customer onboarding journey, boosting engagement within the crucial first 90 days of subscription.▪ Streamlined social media content marketing by insourcing. This not only achieved a lower cost per click (CPC) but also generated annual expense savings exceeding $250,000.▪ Pioneered the company's first Customer Data Platform (CDP) use cases in collaboration with data teams. This enabled personalized engagement tactics across both social media and email marketing channels.▪ Managed a $5 million+ marketing budget encompassing telemarketing, social marketing, online marketing, and direct mail efforts.▪ Launched the company's first SMS campaign to target subscribers and mitigate involuntary churn.

▪ Led and empowered collaborative teams to achieve a consistent minimum 40% year-over-year growth in digital subscriptions, surpassing a milestone of 100,000 digital subscribers.▪ Developed a comprehensive customer lifecycle framework to optimize retention and engagement from onboarding to post-purchase stages.▪ Implemented data-driven churn reduction strategies, utilizing annual churn budgets and layered improvements to ensure we met revenue goals.▪ Managed a $3 million+ marketing budget spanning telemarketing, social marketing, online marketing, and direct mail initiatives.▪ Spearheaded revenue-generating special projects, including e-commerce and book publishing efforts, contributing over $1 million in incremental revenue during 2020 alone.

▪ Spearheaded the company's inaugural digital audience task force, driving significant growth in digital revenue and volume metrics in 2016.▪ Implemented successful retention strategies across a multi-market region, achieving a benchmark-setting reduction in weekly subscriber churn to just 1%.▪ Managed revenue budgets exceeding $50 million across five distinct markets.▪ Managed multiple markets with distinct consumer segments ▪ Led a large team of over 95 employees across multiple disciplines