Hypha HubSpot Development is a purpose-driven, New York-based HubSpot Partner Agency specializing in engineering custom solutions to help B2B organizations big and small generate more leads, increase revenue, and achieve sustainable growth.

• Responsible for planning and overseeing all consulting-related content on Vault.com, including blogs, articles, company profiles, career guides, slideshows, social media, panel presentations and more.• Work closely with key stakeholders including sales and survey teams and client representatives to create rankings and “insider” profiles of leading consulting firms.• Track industry and career news for developments and contribute relevant insights for Vault’s career blogs.• Oversee content curation program for Vault’s career blogs, sourcing and managing freelance contributors.• Analyse industry trends and survey and site statistics to improve existing content and identify new areas for coverage.• Attend and report on industry events.Achievements• Streamlined survey process for clients, resulting in increased participation, easier access to data for content team.• Increased inbound organic traffic to consulting vertical through SEO strategy.• Increased brand awareness and positioning through participation in panel discussions and webinars on topics ranging from social media to Big Data careers.

* Oversee production and placement of daily content on Vault.com website, including blog and article content, slideshows, video, polls, newsletters and more.* Work closely with stakeholders in marketing, research, product management and IT to plan and execute new content projects and site features.* Analyse content performance with Google Analytics to identify best practices and areas for improvement.* Manage content partnerships with organizations including CNBC, Dummies.com, TheStreet.com.* Manage content calendar.* Designed and implemented social media strategy for Vault's content team.* Implemented a newsletter strategy responsible for tripling blog traffic.* Conducted user survey and analysis of content and site analytics to gauge and improve effectiveness of content.

* Lead writer on Vault guides to careers in Consulting, Consumer Packaged Goods, Tech Consulting and Transportation.* Blogged and wrote articles on career advice and breaking news pertaining to each of the above industries.* Work has also appeared on CNBC, Huffington Post, Forbes, AM New York, Business Insider and more.

* Wrote articles (both assigned and pitched) for a variety of local newspapers and magazines.