Phil Surles Email & Phone Number

I have a background in cultural anthropology and especially enjoy formative research and ideation. In grad school, I studied how ethics, culture, media, and symbolic expression shape the decisions of technology developers. My work as a consultant has ranged from UX research in Big Tech to brand strategy at boutique agencies. I'm a generalist in terms of methodology, usually integrating various exploratory methods, and have become increasingly involved in organizing events and thought leadership marketing in recent years. I try to help clients learn from and contribute to cultural change in positive ways.Over the last decade, I’ve increasingly integrated anthropological methods, technologies that allow for more impactful research, and human science expert interviews. My current work focuses on responsible innovation, wellbeing, and environmental, social, and governance (ESG) issues. I'm particularly interested in addressing cultural issues within organizations that manifest themselves through product and brand strategy. - Cultural anthropologist trained in multiple subfields and applied research- Expertise in technology, user experience research, organizational culture, and brand strategy- Team player at Lightbeam Communications, Bionic (Accenture), Gemic, Discover.ai, Great Machine (Deutsch), Doblin (Deloitte), Mirrorball, Google, Magid Associates, Millennial Plus, JMI, Maschio Consulting, REAL Insight- Strong background in multi-sited research and various methodologies, including ethnography, survey research, online community studies, social media analysis, in-depth interviews, co-design, and semiotic analysis- Experience in primary and secondary research on gender, ethnicity, virtual reality, mobile technology, science and technology studies, consumer goods, communication, media, entertainment, stakeholder analysis, organizational culture, innovation, the future of work, and cross-cultural research

Listed skills include Ethnography, Cultural Anthropology, Strategy, Market Research, and 46 others.