Phil Lynch

Phil Lynch Email and Phone Number

Managing Partner and Head of Strategy @ Common Acquire
New York, NY, US
Phil Lynch's Location
New York, New York, United States, United States
Phil Lynch's Contact Details
About Phil Lynch

Entrepreneurial and seasoned Digital Sales & Business Development Executive with expertise in online lead generation, Adtech and Martech. 10 years of experience within the online advertising industry with vast knowledge of native display, content marketing / seo, programmatic buying, social, mobile and video advertising. Extensive knowledge in CPA/CPL, CPC, CPM, and CPI bidding models. Sales, distribution and optimization experience with direct advertisers, agencies, publishers, exchanges, SSPs & DSPs. Knowledge of various software and marketing technology products. My Goals:-Plan and achieve business goals between both digital agencies, advertisers and publishers to ensure maximum ROI.-Continue a proven history of success in sales relationships and the ability to manage and grow key strategic accounts.-Prospect and form successful relationships within the Digital Media, Adtech or Martech industries. -Manage overall strategy, operations and business initiatives for my organization.

Phil Lynch's Current Company Details
Common Acquire

Common Acquire

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Managing Partner and Head of Strategy
New York, NY, US
Employees:
7
Phil Lynch Work Experience Details
  • Common Acquire
    Managing Partner And Head Of Strategy
    Common Acquire
    New York, Ny, Us
  • Common Acquire
    Managing Partner & Head Of Strategy
    Common Acquire Aug 2017 - Present
    Ny, New York, Us
    Common Acquire is one of the world's leading digital performance based marketing agencies, dedicated to providing superior results for our advertisers and media partners. Common Acquire accomplishes this by combining best in class expertise in media optimization and targeting with our knowledge in customer behavior. Our core areas of focus include - native display, content marketing, SEO, social, and mobile. We offer extensive knowledge and execution in CPA/CPL/CPC, and CPI bidding models. We also manage clients' specific ROI / KPIs; such as ROAS, retention and lifetime value ensuring maximum returns.
  • Adsparc (A Division Of Pureprofile)
    Vp, Business Development
    Adsparc (A Division Of Pureprofile) Aug 2016 - Jul 2017
    Sydney, Nsw, Au
    AdSparc is a unique global Supply Side Desk (SSD) and end-to-end Programmatic Yield Management Service, working directly with publishers to maximize their programmatic ad revenue through yield optimization and audience segmentation. -We tap into vast programmatic demand from a global network of Exchanges & SSPs through a single point of contact. Our focus is to help publishers navigate the programmatic landscape and our specialties include ad operations, publisher monetization/ad-serving, header bidding, programmatic display, mobile & video demand. -AdSparc is a division of Pureprofile, a global public company (ASX: PPL) headquartered in Sydney Australia, with offices in New York, Europe and India. Visit http://www.adsparc.com/ for more information.
  • Leadnomics
    Vp Business Development & Sales, Leadnomics
    Leadnomics May 2015 - Jul 2016
    Wilmington, Delaware, Us
    -Close and manage the overall sales and key advertiser relationships for the Leadnomics Network which consists of clients in the insurance, finance, e-commerce and retail industries. -Identifying & developing new supply channels to reach new audiences and customers - affiliates, influencers, social, native display, content marketing, mobile. -Manage clients’ specific ROI KPIs; such as ROAS, retention and life-time value. Ensure maximum ROI for both advertisers and publishers by identifying profitable streams of revenue while diversifying the company’s portfolio in new verticals.-Responsibility over team P&L and weekly forecasting.-Work with product team to improve user engagement and performance. Managed a team of account executives . -Savvy with technical operations (campaign/SDK integrations, testing tracking pixels).
  • Leadnomics
    Director Business Development, Leadnomics Network
    Leadnomics Jun 2013 - May 2015
    Wilmington, Delaware, Us
    Leadnomics is an online marketing technology company that generates millions of leads every year for financial institutions and insurance companies in the US and the UK. The company specializes in finding the right customers for clients by running highly targeted campaigns across a variety of online channels.In 2012, Leadnomics was ranked #26 and #1 in Philadelphia on the Inc. 500 list, an annual ranking of the nation's fastest-growing privately held companies, up from #48 in 2011. In its sector, advertising & marketing, Leadnomics was ranked #3.-Started the Leadnomics NYC sales office from the ground up.
  • Adsvehicle
    Managing Partner / Sales Director
    Adsvehicle 2012 - Jun 2013
    Leveraged 7 years of online marketing experience and co-founded a boutique direct response agency with focus around customer acquisition and customer monetization. Sold the business in June 2013.-Responsible for recruiting, closing and managing all strategic relationships. -I focused on selling advertisers within the education, health & beauty, online retail and insurance industries.-Responsible for all supply side / ad-exchange agreements. Helped grow and manage advertiser’s traffic by sourcing and prospecting a network of 100+ high quality display & content publishers.
  • Adotube, An Exponential Division
    Senior Business Development Manager, Video & Mobile
    Adotube, An Exponential Division Jul 2012 - Mar 2013
    Us
    AdoTube™ is a global in-stream video advertising company. AdoTube provides publishers and advertisers with easy and efficient access to in-stream video advertising and the solutions to target and optimize across multiple devices and video formats. AdoTube is a division of exponential, a global digital advertising company with presence in 25 countries worldwide.-Identified, sourced, established and closed relationships with a network of premium web and mobile video publishers- MLB, Crackle, Disney, HGTV, and other comScore 100 publishers. -Worked with fortune 1000 brands and advertisers, selling some of the best mobile video solutions in the marketplace. (Porsche, Toyota, Ford, RedBull, Aveda, Nike, Adidas) to name a few. -Helped publisher SDK integration and testing while providing quality assurance support.-Helped meet yield optimization demands of video publishers by providing solutions to target and optimize across multiple devices and video formats – Rich Media, Native Video, Pre-Roll, Polite Pre-Roll, and Overlays. -Spearheaded Adotube’s expansion internationally across all major global markets including CA, UK, AU, SE Asia, and India.
  • Adknowledge
    Senior Business Development Manager
    Adknowledge Aug 2010 - Jul 2012
    Kansas City, Missouri, Us
    Adknowledge the fourth largest advertiser marketplace, specializes in performance-based marketing solutions that help make the long tail web accessible to advertisers. Utilizing powerful predictive technology and completely anonymous consumer response patterns, we connect advertisers with consumers across multiple channels, including email, search, mobile, domains, and social networks. Advertisers can choose between CPC, CPA and CPM pricing models. -Responsible for selling CPC / CPA / CPM deals to top advertisers and publishers increasing overall revenue and gross profit in the Adknowledge marketplace. Client list includes - Experian, Groupon, LivingSocial, Directv, Dish Network, Verizon, AT&T, and CreditReport.com to name a few.-Managing partner accounts and growing their revenue/profit numbers while optimizing their operations.-Trained new hires on sales best practices and sales development.
  • Epic Media Group
    Senior Manager, Publisher Development And Affiliates
    Epic Media Group Jan 2007 - Jul 2010
    New York, Ny, Us
    -Responsible for negotiating & closing partnerships and executing business development initiatives among top publishers and advertisers. Worked extensively with advertisers in the social gaming niche - Facebook, Tapjoy, SponsorPay, etc.-Responsible for strategy and increasing revenue with 200+ publisher partnerships.-Optimized CPA/CPL campaigns.
  • Venture Direct Worldwide
    Publisher Partnerships, Affiliate Management
    Venture Direct Worldwide Jan 2006 - Jan 2007
    -Specialized in the sales and distribution of CPL / CPA campaigns for advertisers and publishers within the educational and financial sector. Directdegree.com and Letsfranchise.com were two flagship properties of the company that generated millions in revenue.
  • Open System Technologies
    Recruiter
    Open System Technologies Jan 2004 - Dec 2005
    -Recruiter of IT professionals related to top tier investment banking. Recruited large investment banks and hedge funds. Client list - Morgan Stanley, Credit Suisse, CitiGroup and Barclays.

Phil Lynch Skills

Online Advertising Sem Ppc Online Marketing Mobile Marketing Affiliate Marketing Social Media Email Marketing Media Buying Digital Marketing Social Media Marketing Lead Generation Affiliate Management Advertising Mobile Advertising Business Development Media Planning Display Advertising Seo Mobile Devices Online Lead Generation New Business Development Cpl Business Performance Management Contextual Advertising Ad Networks Sales Management Search Engine Marketing Pay Per Click Strategy Performance Based Marketing Cpc Advertising Arbitrage Cpm Data Feeds Mobile Customer Acquisition Crm Search Engine Optimization

Phil Lynch Education Details

  • Binghamton University
    Binghamton University
    Business / Marketing

Frequently Asked Questions about Phil Lynch

What company does Phil Lynch work for?

Phil Lynch works for Common Acquire

What is Phil Lynch's role at the current company?

Phil Lynch's current role is Managing Partner and Head of Strategy.

What is Phil Lynch's email address?

Phil Lynch's email address is pt****@****ail.com

What is Phil Lynch's direct phone number?

Phil Lynch's direct phone number is +191790*****

What schools did Phil Lynch attend?

Phil Lynch attended Binghamton University.

What are some of Phil Lynch's interests?

Phil Lynch has interest in Investing, Snowboarding, Surfing, Prospecting New Business, Any Extreme Sport Related Events.

What skills is Phil Lynch known for?

Phil Lynch has skills like Online Advertising, Sem, Ppc, Online Marketing, Mobile Marketing, Affiliate Marketing, Social Media, Email Marketing, Media Buying, Digital Marketing, Social Media Marketing, Lead Generation.

Who are Phil Lynch's colleagues?

Phil Lynch's colleagues are Andrew Graci, Jovan Caputo, Nick Sclafani, Valentin Grube, Andrew Graci, Tim Jones.

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