Promotions Manager | Producer
CurrentProvide creative input across diverse groups, leaders, and stakeholders to ensurestrategic creative alignment and forward trajectory. Supervise team of creatives in execution of daily tasks within dynamic work environment. Conceptualize graphics packages, produce short-form content, and fulfill network primetime priority orders for Owned Stations Group on East/West coasts. Manage promotional inventory throughout daily broadcast schedule. Liaise with news and national network partners to promote current priorities.KEY COMPETENCIES: MARKET RESEARCH, TRENDS ANALYSIS, SUBJECT MATTER EXPERT, WORKFLOW, PROCESS IMPROVEMENTRaised competitive edge in LA market with elevation of production values and revision of workflows• Upgraded production equipment to address issue of stock footage reliance• Expanded filming locations beyond in-house studio to enrich visual storytelling• Embraced new production principles to facilitate transformation of brand imageKEY COMPETENCIES: ONBOARDING, DATA ANALYSIS & MANAGEMENT, EFFICIENCY, REPORTING, DOCUMENTATIONIncreased efficiency 50% by improving file management structure and enabling easily accessible media search• Collaborated with upper management to improve server capabilities and improve media management• Formulated comprehensive post-production pathway to streamline retrieval for editors and graphics personnel• Developed workflow, protocols, and guidelines to provide roadmap for responsible team membersKEY COMPETENCIES: CROSS-FUNCTIONAL TEAM LEADERSHIP, CREATIVITY, COLLABORATION, CONTENT CREATIONGrew viewership base with introduction of additional, attention-grabbing creative formats• Created new production and edit-based formats to refresh marketing approach, messaging, and brand image• Devised new scripting, graphics strategies to diversify visual and narrative elements of promos• Improved communication between departments to streamline processes and expedite content production