Phil Watson Email & Phone Number

Customer Experience Management role responsible for identifying, negotiating and nurturing global marketing partnerships for the BFGoodrich brand. Partnership management includes motorsports / racing, sports, lifestyle, non-profits, OEMs and influencer programs.

Public relations leader for Michelin North America’s MICHELIN consumer brand. Responsible for national press outreach, media relationships, new product launch earned media, satellite media tours, PR for integrations and partnerships, budget management and crisis response. Responsible for tracking and achieving earned media and lead generation targets. Turning technical product achievements into stories consumers understand.

Public relations leader for Michelin North America’s BFGoodrich and Uniroyal brands. Responsible for national press outreach, media influencer/blogger relationships, new product launch PR, department budget management and crisis monitoring/response. Responsible for tracking and achieving earned media targets around brand priorities. Media and social media training for hundreds of employees and external partners each year.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community.

Greenville, South Carolina Area

Social media lead for Michelin and all its brands in North America. In-house adviser for social/digital media issues. Oversight of social media governance, policy, strategy and operations in Canada, Mexico and the United States. Responsible for social media training program, social media analytics, social customer care, crisis strategy, engagement process and creative agency guidance. Leadership of real-time social media marketing strategies, influencer campaigns and high-profile events. Close collaboration and advisement on communications issues to multiple departments.

Greenville, South Carolina Area

Leadership experience in all facets of corporate affairs for the world’s largest publicly-traded engineering and construction company. Led internal and external communications governance efforts, web and social media development. Wrote 130+ press releases, print / digital ads and speeches for CEO and top executives. Managed employee relations budgets and oversaw large, high profile events.

Staff writer investigating and writing about local and state government issues in South Carolina and Georgia.

Myrtle Beach, South Carolina Area

Staff writer covering tourism, courts and public safety issues in South Carolina and North Carolina coastal areas.

Bachelor'S Degree, Journalism With Minor In Government And International Relations

Education record