Phil Wheaton Email and Phone Number
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Marketing and analytics executive with 20 years of consulting and client-side experience in consumer, B2B, and global roles. I operate at the intersection of marketing strategy, customer strategy, data, analytics, and technology in order to deliver personalized and relevant customer experiences. Proven track record of leadership, vision, and innovation driving people-based marketing strategies and CRM programs. Experienced building large (100+) high performing teams made up of internal associates, offshore resources, agency partners, marketing technology partners, and marketing service providers.Specialties:Customer Insights, Predictive Analytics, Digital Analytics, People-Based Marketing Strategies, Lifecycle Marketing, Personalization, Customer LTV Analysis, Enterprise CRM Applications, Customer Data Management, Customer Data Governance and Privacy, Marketing Technology, Marketing Operations, Digital Media Targeting and DMPs, Customer Segment Planning, Test Design and Audience-Based Measurement, Media Mix Modeling, Multi-touch Attribution, Retail Analytics, Data Privacy, Retail Site Selection and Distribution Planning
Tag - The Aspen Group
View- Website:
- teamtag.com
- Employees:
- 1554
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Vice President Planning And Marketing AnalyticsTag - The Aspen GroupAustin, Tx, Us
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Senior Vice President Consumer Insights And Demand GenerationClubcorpAustin, Tx, Us -
Senior Vice President Consumer Insights And Demand GenerationClubcorp Apr 2021 - PresentDallas, Texas, Us -
Sr. Director Marketing Analytics And Customer Data GovernanceThe Home Depot Jun 2015 - Apr 2021Atlanta, Georgia, Us -
Senior Director Crm AnalyticsThe Home Depot Nov 2011 - Jun 2015Atlanta, Georgia, Us
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Customer Advisory Board MemberAdobe Feb 2018 - Jan 2020San Jose, Ca, Us -
Advisory Board MemberLuminar Mar 2013 - Oct 2014
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Vp AnalyticsInfogroup Jun 2011 - Dec 2011Dallas, Tx, Us -
Global Crm And Marketing Analytics DirectorDell Inc. Jul 2004 - Jun 2011Round Rock, Texas, UsLead Consumer and SMB Global Analytics organization, consisting of associates in North America, EMEA, and APAC. Onboarded Mu Sigma offshore analytics contractor team as an extension of the Dell Analytics team.Supported targeted multi-channel marketing efforts with customer data management, segment planning, predictive analytics, marketing operations, test design and campaign measurement. Lead Media Mix Modeling and Online Fractional Attribution measurement for $1B global marketing budget.Delivered customer insights for strategic planning and sizing of business opportunities for CRM programs, including customer win-back, customer repurchase, acquisition, and customer development programs. Launched new CRM customer marketing and sales programs, including “WinOne” customer retention and win-back, and new customer 90-day welcome programManaged CRM Technology and Infrastructure roadmap, working with I/T organization and vendors. Develop business requirements for customer database development, marketing data mart, customer matching/overlay, householding, vendor databases, sales tools, SFDC, and call routing applicationsParticipant in Dell’s Emerging Leaders Program (Top 15% of Sr. Managers) -
Sr. Manager Database MarketingDell Inc. Jul 2000 - Jul 2004Round Rock, Texas, Us
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Director Of Analytical ServicesMarketech Systems International Jul 1995 - Jul 2000Director MarkeTech Systems International (Now Part of Pitney Bowes Business Insights), leading team of 10 analysts for financial services consulting and software development company. Developed retail distribution, site selection, and database marketing solutions for 50+ banks and financial institutions in the United States, Canada, and Australia. Clients included Royal Bank of Canada, Scotia Bank, Charles Schwab, PNC Bank, Bank of America, First Union, Crestar Bank, Bank One, and Westpac Bank. Developed predictive models, including attrition, cross-sell, and trigger/event-based models. Developed supply and demand models for financial products and integrated the models into SITE, a proprietary GIS and market simulation tool. Acted as lead developer for PERFORM software, a diagnostic and performance management tool designed to help financial institutions improve the performance of their branch networks
Phil Wheaton Skills
Phil Wheaton Education Details
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Texas Mccombs School Of BusinessExecutive Mba -
Rutgers UniversityStatistics
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Suny Geneseo4 Year Ncaa Ice Hockey
Frequently Asked Questions about Phil Wheaton
What company does Phil Wheaton work for?
Phil Wheaton works for Tag - The Aspen Group
What is Phil Wheaton's role at the current company?
Phil Wheaton's current role is Vice President Planning and Marketing Analytics.
What is Phil Wheaton's email address?
Phil Wheaton's email address is pw****@****obe.com
What is Phil Wheaton's direct phone number?
Phil Wheaton's direct phone number is +151258*****
What schools did Phil Wheaton attend?
Phil Wheaton attended Texas Mccombs School Of Business, Rutgers University, Suny Geneseo.
What are some of Phil Wheaton's interests?
Phil Wheaton has interest in Certified Usa Youth Hockey Coach.
What skills is Phil Wheaton known for?
Phil Wheaton has skills like Database Marketing, Direct Marketing, Predictive Modeling, Crm, Analytics, Customer Analysis, Customer Insight, Lead Generation, Segmentation, Strategy, Marketing Analytics, Online Marketing.
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