Analyze world market trends, current state of financials and events that cause major shifts in investments. Capitalize on this data to open positions in perpetual futures, short or long. This data is further used to identify emerging markets around the world specifically linked to Hospitality. Wellness & Longevity, is sure to grow exponentially! Connect these markets and my passion for entrepreneurship / Business Development; I see endless opportunity. Capitalism runs deep, naturally sustainable components is always a tenet unavoidable.

I solve problems using digital marketing methods that best fit and make sense to my clients. I love what I do for many reasons, but these are a few that fuel my passion & gets results:• Problem solving: More technically speaking, marketing forensics.• Educating: Love the feeling when leadership responds, “You can do that?”. Keep clients in the know.• Learning then Adapting: Listening to concerns and responding with personalized solutions• Testing & Data: Just another way to eliminate poor performance while reaching goals faster!• Optimization: Making the most out of current assets before any investment.I could quote numbers like ROI & KPI’s, but without the full list of data sets, strategy & goals, these numbers are easily taken out of context. I run strategies with full transparency and simplistic understanding. One constant in digital marketing, failure provides data, what you do with it determines success.

Marketing & Development of Charitable Partners

Founded in January 2014, TruLux Group is the parent company of a network Spa & Wellness websites and businesses intended to help facilitate the evolution of the spa industry. Our partners are leaders in the luxury spa market including product lines and resorts. Local, regional, national & international listings of spa & wellness providers, professional reviews, product testings and consulting operations; Including all levels service, this information brought together is the concept that will benefit both consumer and business. Local Spa Finder finished development in 2016 and is currently available as a turn key operation, including Twitter and Facebook @LocalSpaFinder, CSPA went live Q4 2014 and became the number one association focusing on the Caribbean in 2015-2016. Due to internal reasons, 2017 CSPA operations are on hold until we re-enter the market late 2018. Once 2 litigating objectives are resolved, CSPA will rebrand into the first spa & wellness association to hold 100% digital events. Primary goal to provide SaaS/PaaS based events as a SUBSTANTIAL discount to ALL involved. Currently 2018 will be beta with 2019 to bring fully optimized B2B events. Innovative features, flexible scheduling, supplier focused, and ability for startups in the wellness industry to compete with established brands facilitates innovation. B2B sales occurs in the online space daily in other markets. Spa & Wellness is NEXT. @CaribbeanSpaA SpaHope.org. Part of our initiative is to give back to local communities and with inspiration from our friends at Planet Hope & Look to the Stars we founded the non-profit Spa Hope which will donate services, products and monetary contributions for our mutual cause to help young women in need.

Successfully helped recover from a Panda manual penalty on main branded web property. Developed and implemented a SEO strategy to double our organic traffic on 5 branded websites in less than 9 months. (25k-50k, 5k-10k & 50% increase in conversions. Wrote and implemented new content marketing strategy and trained all copywriters, social media, and link building team members on strategy & execution. Expert at usability issues and Google's Panda and Penguin algorithm updates. Planned PPC campaign with landing page copy and design. Expert in semantic search algorithm & new direction in ranking factors such as authorship interlinking strategy and safe link building techniques (SEO 2014).Fun Fact: Currently hold the top visited page which I authored, to prove a SEO theory. (2018) Brings 30% of traffic to site as of 04/15/18.

Develop Internet Marketing strategy for startup companies backed by venture capital groups. Gained valuable knowledge about the process of bringing concept to market, the pitfalls of business relationships & secrets to successful entrepreneurial efforts.

First startup business. Identified a upward trending demand for on-site IT services & repair. Worked with the SBA & Angel Investors to obtain funding successfully. Grew business YOY 150%. With success came the need to further educate myself on business operations, sales & marketing, customer service and compliance. With the help of a handful of very successful entrepreneurs as mentors, I learned what it takes to build a business from the ground up. More importantly, learned growth strategies, diversification of revenue streams, cash flow, payroll, on-boarding and management styles. In 2007 decided I needed to further my experience through formal training, became a silent partner and entered the corporate side.

At Your Service Manager: Implemented new efficiency standards using Guest Ware to seamlessly integrate with guest pre-arrival process. Handled all guest complaints to resolution. Proficient in all front office operations. Improved guest satisfaction survey scores through data analysis, the optimization and full implementation of all Guest Ware functionalities. By recording as much data relating to all departments involved in hotel operations, property wide maintenance schedules, mechanical breakdowns even anticipated guest issues were optimized. Results seen were major costs savings for service failures and overtime paid. Realized how important data is to business operations.