-Establish GE Digital China commercial strategy, GTM design and execution, setup commercial mechanism, functions and operation model and process.-Overall responsibility of strategic marketing, demand generation framework and program, account based marketing and channel/partner marketing. Achieved 1:102 Marketing investment pipeline return ratio for demand generation, 30% pipeline contribution for closed deal. Hosted GE Digital User Conference “Minds Machines” in China on Nov 2017, covering 4 BU.-Cover strategic marketing, market intelligence, analyst relations, content strategy, digital/online presence, sales enablement in China. Produced and published GE Digital China Website & GE Digital China Official Wechat, localized and set up sales tools align with selling circle including 60+ GE digital external and internal assets.-Collaborate with Global and GE China communication team for branding, PR and executive communication activities. In charge of overall messages strategy and delivery.-Acting for GE Digital marketing for APAC since Feb 2018

--Leading Cloud Marketing Strategy in China. --Overall lead corresponding marketing program planning and execution. Develop quarterly market strategy to align with business priority and support business growth target.-- Deploy integrated marketing communication plan including solution awareness, demand generation, channel enablement as well as partner co-marketing program. --Implement global marketing program into China through appropriate adaption to fit local market interest.--Collaborate with other marketing programs eg. Industry, solution, E&C and online etc. and embed Cloud solution content accordingly to maximize business return.

- Responsible for Cloud Solution launch in China with Digitial Marketing / Online Branding / Search Engine Marketing (SEO&SEM) etc online creative and effective way with leads generation purpose.- Media-Buy / Webcast Organizing/Promotion- Set up and Maintain the SAP Cloud Social accout(SAP云计算) in Sina Weibo which owns more than 8000 fans now.- Build digital marketing plan aligned with complete sellig cycle base on global programs- Campaign result tracking, KPI & ROI Analysis, optimization & reporting- CRM/Database marketing & partial management of SAP internal telemarketing call centre - Vendor Management such as 4A digital media & creative agencies, media partners & database vendors

- Build and lead effective and powerful marketing team in 2 subsidiaries in China. - Yearly marketing strategy planning aligned with company’s mission.- Communication & PR: Adapt and delivery the appropriate mission and brand in the China market base on headquarter's guideline by building and extending the relationship with the proper medias and associations.- Leads Generation: Design marketing programes base on selling cycle after aligned with product marketing and sales team. Ensure the programes to be deployed with oriented target.- Existing Customers care.- Marketing Intelligence: delivery and update the market insight and competitor analysis regularly as the battle bullet.

-PR（Public Relations）：Handle all the PR stuffs with Infor PR outsourcing agency. Including Branding, Ad, interview, Press release, Medias relationship, success stories etc.-Leads Management : Work with sales team closely, Include managing all marketing leads via CRM System(Epiphany eSales); System Training to Telmarketers and sales; coordinating sales team to assign and tracking leads feedback; analyzing leads report and sales segment leads report.-Present Customer care: Care and Communicate with present customers via customer newsletter; Executive Customer Ambassador Reference Program etc. Be charge of existing customers data cleansing and ensure the database’s exactitude.

-Care and Communicate with present customers via customer letters etc.-Charge of seminar and events. Assist Marketing manager to settle company branding stuff.-Build very good relationship with the government, successfully applied for and past 15 Programs of Government Fund (including 863 program, National Science Programs).-Maintain company website.