• Ensure best-in-class strategy and execution on client campaigns including flagship clients adidas and Meta• Bring to life innovative solutions and cultivate growth opportunities for clients and the agency• Innovate best practices and streamlined processes to optimize team performance

• Establishes web content strategy including best practices, process, training and governance• Editor-in-chief for all web content, ensuring alignment between business goals and user needs• Spearheads the exploration and integration of new digital channels that increase engagement • Serves as the organization’s in-house subject matter expert on Behavioral Science, helping departments apply behavioral theories and strategies to further our lifesaving efforts

• Develop and oversee execution of strategically focused integrated marketing plans that drive brand relevance, engagement and growth, and advance the organization’s mission• Bring brand promise to life, working with each communications department to optimize public-facing communication for maximum effectiveness• Customize content and toolkits for multiple audiences including the public, partners and staff• Oversee creative processes and ensure communications plans ladder up to a cohesive narrative across all organizational channels• Develop and empower staff by providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success• Establish efficient work processes, ensure best practices and help team members navigate through decision making and conflict resolution

• Develop and oversee integrated marketing campaigns that drive local brand awareness and engagement• Spearhead all local marketing efforts including advertising, web, social media and PR

• Brand portfolio includes Alaskan Brewing Company, Bal Seal Engineering, DEXUS Property Group, Gardenburger, Los Angeles Downtown Center Business Improvement District, Macy’s, Meade Instruments, Mission Hospital, Robinson’s May, San Bernardino Economic Development Agency, South Coast Air Quality Management District, Sprint, St. Joseph Health System, Time Warner Cable• Developed strategic communications campaigns that elevate the awareness and reputation of client organizationso Created positioning plans used to shape internal and external communications for client organizationso Served as lead client contact, managed account teams, maintained strong and profitable client relationshipso Spearheaded planning and execution of campaign elements including media relations, written materials, events o Brainstormed creative story angles, developed press materials and talking points and pitched for media coverageo Developed written materials including presentations, award submissions, brochures and other collateralo Managed major projects including media tours, press conferences, special events, video shoots and more• Highlights and accomplishments include:o Garnered press coverage for various clients in The Associated Press, Good Morning America, The Wall Street Journal, The New York Times, The Los Angeles Times, Popular Science, Popular Mechanics and moreo Earned more than two dozen industry awards for overall programs, media relations and written materialso At client’s request, served as interim Marketing and Communications Manager in place of client on leave

• Track assigned NFL games and report pertinent information and events to production team and host• Research relevant historical facts and statistics as needed • Track player injuries through broadcast notes, correspondence with team press boxes and credible social media sources

• Create publications for internal communications between five hospital campuses• Write and edit content for publications and intranet, maintain and update intranet pages

• Teach SAT I and II preparatory classes ranging from four to 25 students, conduct one-on-one tutoring• Grade student essays for SAT II diagnostic examinations, proctor SAT I and II diagnostic examinations

• Draft pitch letters, serve as media contact, lead grassroots promotional efforts to boost sales within local area• Assist with market research, focus groups and competitive product research and testing

• Promote assigned bands and movies through guerrilla street team marketing• Submit bi-weekly market summaries and location logs, keep and submit photo log of locations