Paul Hirsch Email & Phone Number

Los Angeles, CA, US

• Lead all executive actions of the Company
• Perform duties of President and acting Chief Financial Officer
• Lead the Board of Directors as Chairman

Venice, California, US

• Evercar is democratizing the on-demand economy. Evercar provides affordable access to connected, electrified vehicles for use on platforms such as Uber, Lyft, Postmates and more.
• Oversee formation of industry-leading member experience, including product, policy, sales, support and member success
• Developed and implemented company-wide Members First strategy that led to 25% improvement in customer satisfaction ratings
• Led development of Evercar Coach product, which provided data-driven insights to members, improving earning potential by 30% and resulted in engagement rates consistently above 35%

Venice, California, US

• Owned overall cost roadmap for government fleet projects, including vehicle acquisition, car share and utilization strategy, and zero emission vehicles credit strategy
• Developed plan to reduce fleet operations costs by 55%
• Named to Cleantech Group's Global Cleantech 100

• Led business formation and launched all-new electric vehicle sharing business for on-demand drivers
• Successfully grew business from pilot phase through formal board approval and pivot from government fleet focus
• Managed 24/7 operation with over 100 shared cars in Los Angeles and San Francisco averaging over 40% utilization
• Established co-marketing agreements with Uber, Lyft and Postmates to drive high-value customer acquisition

1, US

• Oversaw North American product strategy and management for all globally sourced Toyota vehicles, including alternative powertrain lineup
• Developed and executed market entry strategy for all-new hydrogen fuel cell vehicle

Toyota City, Aichi Prefecture, JP

• Responsible for building Prius brand into four-vehicle product line.
• Managed brand development activities across four cross-functional product teams, directing market forecasts, consumer research, target positioning, vehicle design, feature development, dynamic tuning, and price.

1, US

• Managed $7MM Grassroots Marketing launch campaign for Toyota Tundra. Created grassroots marketing plan for regional truck managers aimed at improving ROI by approximately 50%.
• Created Next Generation RAV4 U.S. product strategy, establishing target buyer, volume potential, design theme and major product development recommendations.

• Developed brand- and model-level dynamic customer purchase models, quantifying consumer reject reasons at each stage of the purchase process. Identified opportunities for improved shopper retention through targeted.

New York, US

• Provided consulting services to clients in need of economic expertise, specializing in industrial organization.

• Developed a broad set of quantitative tools, including valuations, financial statement analysis, quantitative modeling, and statistical analysis.

Mba, Marketing, Finance, Entrepreneurial Mgmt

Bachelor Of Arts, Economics And Spanish