Paul Hirsch Email & Phone Number

Los Angeles, Ca, Us

• Lead all executive actions of the Company• Perform duties of President and acting Chief Financial Officer• Lead the Board of Directors as Chairman

Venice, California, Us

Evercar is democratizing the on-demand economy. Evercar provides affordable access to connected, electrified vehicles for use on platforms such as Uber, Lyft, Postmates and more.• Oversee formation of industry-leading member experience, including product, policy, sales, support and member success• Developed and implemented company-wide Members First strategy that led to 25% improvement in customer satisfaction ratings• Led development of Evercar Coach product, which provided data-driven insights to members, improving earning potential by 30% and resulted in engagement rates consistently above 35%

Venice, California, Us

• Owned overall cost roadmap for government fleet projects, including vehicle acquisition, car share and utilization strategy, and zero emission vehicles credit strategy• Developed plan to reduce fleet operations costs by 55%• Named to Cleantech Group's Global Cleantech 100

• Led business formation and launched all-new electric vehicle sharing business for on-demand drivers• Successfully grew business from pilot phase through formal board approval and pivot from government fleet focus• Managed 24/7 operation with over 100 shared cars in Los Angeles and San Francisco averaging over 40% utilization• Established co-marketing agreements with Uber, Lyft and Postmates to drive high-value customer acquisition

1, Us

• Oversaw North American product strategy and management for all globally sourced Toyota vehicles, including alternative powertrain lineup• Developed and executed market entry strategy for all-new hydrogen fuel cell vehicle

Toyota City, Aichi Prefecture, Jp

• Responsible for building Prius brand into four-vehicle product line.• Managed brand development activities across four cross-functional product teams, directing market forecasts, consumer research, target positioning, vehicle design, feature development, dynamic tuning, and price planning and negotiation.

1, Us

• Managed $7MM Grassroots Marketing launch campaign for Toyota Tundra. Created grassroots marketing plan for regional truck managers aimed at improving ROI by approximately 50%.• Created Next Generation RAV4 U.S. product strategy, establishing target buyer, volume potential, design theme and major product development recommendations.

• Developed brand- and model-level dynamic customer purchase models, quantifying consumer reject reasons at each stage of the purchase process. Identified opportunities for improved shopper retention through targeted product development and marketing communication.

New York, Us

• Provided consulting services to clients in need of economic expertise, specializing in industrial organization.

• Developed a broad set of quantitative tools, including valuations, financial statement analysis, quantitative modeling, and statistical analysis.

Mba, Marketing, Finance, Entrepreneurial Mgmt

Bachelor Of Arts, Economics And Spanish