Paula Katz Email & Phone Number

Columbus, OH, US

Columbus, Ohio Area

PHKDesign provides services in Brand Identities, Visual Merchandising, Idea and ConceptGeneration, Project Management, Customer Experience and Process Development/Improvement.Clients/Projects: Bob Evans Restaurants, Nando’s, Nasdaq Entrepreneurial Center, Yankee CandleCompany, Matilda Jane, Bath & Body Works International, Lemon Tree, Riley Group, Fast.

Dublin, Ohio

• Creative leadership and ownership of multiple projects from conceptualization to completion.
• Consults on key accounts in an advisory capacity, presenting creative work in new and inventive ways.
• Produce intelligent and on-strategy creative solutions that reflect or instill brand personality.
• Advocate and inspire great ideas and work dynamically within multidisciplinary teams
• Assist executive teams with developing plans of growth and structure to current and future teams
• Guide the professional development of the Brand Communications & VM team members

Columbus, Ohio Area

Layer is a bakery that I personally conceptualized and developed providing baked goods tolocal grocery stores, coffee shops, restaurants and private clients.

Columbus, Ohio Area

• 1600 stores. 8 direct reports. Responsible for managing company master calendar, including timelines forkey meetings and floorsets. Responsible for $20M annual department budget, including all store props,freelance.
• Drove concept to customer creative direction for windows and interior displays.
• Designed prototype fixtures and props. Notably, round tier tables increasing salable real estate by 45%.
• Collaborated with store design partners on new store architecture and fixture development.
• Led environment initiative for company Culture Task Force driving all corporate office aesthetics and remodels

Columbus, Ohio Area

• 7 stores. 6 visual managers.
• Partnered with SP&D on architecture, fixtures and environment design for new store concept.
• Created VM tools to support education including comprehensive brand standards manual.
• Hand picked eclectic, antique fixtures and props for all stores.
• Oversaw concept and execution of multiple event parties to support brand launch

Columbus, Ohio Area

• 150 BBW Flagship stores150 White Barn Candle stores in 3 formats (sxs, freestanding, and entertainment stores)
• Managed window design and merchandising (13 changes annually).
• Influenced repositioning of flagship store concept and new store design.
• Created, developed and sourced all visual props for all stores on time and on budget.
• Refined brand strategy through multiple merchandising and category tests.
• Developed concept and coordinated barn raising public relations event at Bryant Park in NYC

San Francisco, California

Co-founder of 5000 sq. foot Home Furnishings store. Oversaw business development, marketing initiatives and competitive strategy. Functioned as buyer for all departments. Supervised daily operations, inventory management and personnel.

Boston, Massachusetts