As an Associate Vice President of Performance Marketing, I am a results-driven marketing professional with extensive experience in creating and executing successful digital marketing strategies. My expertise lies in leveraging data-driven insights to drive business growth and achieve ROI objectives.With a proven track record of developing and managing high-performing teams, I have led cross-functional teams across various industries, including e-commerce, financial services, and… Show more As an Associate Vice President of Performance Marketing, I am a results-driven marketing professional with extensive experience in creating and executing successful digital marketing strategies. My expertise lies in leveraging data-driven insights to drive business growth and achieve ROI objectives.With a proven track record of developing and managing high-performing teams, I have led cross-functional teams across various industries, including e-commerce, financial services, and healthcare. My ability to collaborate with stakeholders at all levels of the organization enables me to drive innovation and deliver measurable results.My specialties include PPC advertising, SEO, SEM, social media advertising, and email marketing. I am also well-versed in marketing automation and lead generation, utilizing cutting-edge technologies to optimize performance and increase conversion rates.As a thought leader in the industry, I regularly share my insights and expertise through speaking engagements, industry events, and publications. I am committed to staying up-to-date with the latest trends and technologies, ensuring that my clients remain at the forefront of the ever-evolving digital landscape.If you're looking for a strategic partner to help take your performance marketing efforts to the next level, please feel free to reach out. Show less

Manage various e-tools. For example: LeadSquared (CMS + Automation), WordPress (CMS), Knowlarity (Cloud Telephony) & HubSpot (CMS + Social +Automation)Develop digital marketing strategy and lead execution for brands and projects; develop both short-term and long-term digital campaignsAnalysis digital marketing campaigns that combine Google search & display, and Social platforms and other publishers. Performed A/B test on landing pages and delivered strategies to maintain… Show more Manage various e-tools. For example: LeadSquared (CMS + Automation), WordPress (CMS), Knowlarity (Cloud Telephony) & HubSpot (CMS + Social +Automation)Develop digital marketing strategy and lead execution for brands and projects; develop both short-term and long-term digital campaignsAnalysis digital marketing campaigns that combine Google search & display, and Social platforms and other publishers. Performed A/B test on landing pages and delivered strategies to maintain conversion rates.Conduct research of user experiences and make any necessary changes to marketing strategy based on results provided in studies.Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation Show less

Maintaining our social media presence across all digital channelsDevelop and manage digital marketing campaigns that combine Google search & display, and Social Platforms & Other Publishers. Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.Assist to Digital managers to create and manage quarterly digital promotional plans and budgetsPlan and manage the budget of digital marketing campaigns, creating detailed… Show more Maintaining our social media presence across all digital channelsDevelop and manage digital marketing campaigns that combine Google search & display, and Social Platforms & Other Publishers. Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.Assist to Digital managers to create and manage quarterly digital promotional plans and budgetsPlan and manage the budget of digital marketing campaigns, creating detailed reports of allocations to Present to higher management teams.Ensured optimal high-quality score for Google Adwords & Social Platform.Manage digital marketing team. Assign tasks to team members and monitor work for quality. Ensure team members reach deadlines and stay on budget Show less

Used SEO techniques to drive targeted traffic to client's site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost.Performed high level analysis of potential client sites and created executive summaries used for presentations to clientsCreated and implemented SEO strategies to generate more organic traffic and leads for clients.Used Google Analytics and Webmaster Tools to… Show more Used SEO techniques to drive targeted traffic to client's site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost.Performed high level analysis of potential client sites and created executive summaries used for presentations to clientsCreated and implemented SEO strategies to generate more organic traffic and leads for clients.Used Google Analytics and Webmaster Tools to optimize web properties.Created the SEO roadmap, which was later adopted as a template for other projects.Created competitor analysis reports to show the strengths and weakness of competitors.Social media channels: Facebook, Twitter, Instagram, Google+, Pinterest, Snapchat, YouTube, Vimeo, LinkedIn Show less

Acquired 1st page rankings across all three major search engines while driving quality traffic and leadsWas responsible for monitoring generating traffic, conversions, keyword rankings and reports.Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.Evaluated websites based on technical factors, on-page analysis… Show more Acquired 1st page rankings across all three major search engines while driving quality traffic and leadsWas responsible for monitoring generating traffic, conversions, keyword rankings and reports.Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site. Show less

Work with the Digital Marketing Manager to implement the SEO strategyAssist in producing weekly and monthly Analytics reportsWork to build long-lasting, meaningful relationships with other site ownersAssist with all aspects of SEO, from on-site technical SEO to link building outreach

Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building.To assist SEOs in coordinating the implementation of link building strategies with other content and marketing strategies and with the content and online PR teamTo provide reports on a regular basis to monitor the performance of the link building strategies & various organic reportsKeyword Research: - Researching the top keywords using tools such as Word Tracker… Show more Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building.To assist SEOs in coordinating the implementation of link building strategies with other content and marketing strategies and with the content and online PR teamTo provide reports on a regular basis to monitor the performance of the link building strategies & various organic reportsKeyword Research: - Researching the top keywords using tools such as Word Tracker, Keyword Discovery, GoogleWeb Analytics: - Extensive knowledge of website Monitoring through server logs and Page tagging tools such as Google Analytics, AWStats etc.Knowledgeable on every Google algorithm update Show less