Work as Assistant Manager in Design and Store Development in adidas Vietnam, included tasks:• Manage multiple implementation projects within market at various stages of implementationresponsibility for local store projects within the Market, including planning and coordination of company orders, ensure the business registration, job safety over a defined period, ordering all necessary services and materials for planned store openings• Implement Store Concepts in line with concept documentation & commercial KPIs flawlessly.• Coordination of Store Development, Merchandising, Retail Sales Develop-ment, Marketing and Visual Merchandising for the planning and implementation period of new stores and refits• Responsible for the “Maintenance and Repair” function• Implement brands guidelines within Market ensuring these are translated into local language(s), where necessary• Train 3rd party• Manage & sign off all installations per market, provide documentation with required detail• Initiate reverse logistics of excess equipment.• Stay within budgets, in store openings, closures and refits as well as generate efficiency to achieve.• Provide Market Forecast of fixtures and fittings to global team.

Work as Senior Associate, Design and Store Development in adidas Vietnam, included tasks:• Manage multiple implementation projects within market at various stages of implementationresponsibility for local store projects within the Market, including planning and coordination of company orders, ensure the business registration, job safety over a defined period, ordering all necessary services and materials for planned store openings• Implement Store Concepts in line with concept documentation & commercial KPIs flawlessly.• Coordination of Store Development, Merchandising, Retail Sales Develop-ment, Marketing and Visual Merchandising for the planning and implementation period of new stores and refits• Responsible for the “Maintenance and Repair” function• Implement brands guidelines within Market ensuring these are translated into local language(s), where necessary• Train 3rd party• Manage & sign off all installations per market, provide documentation with required detail• Initiate reverse logistics of excess equipment.• Stay within budgets, in store openings, closures and refits as well as generate efficiency to achieve.• Provide Market Forecast of fixtures and fittings to global team.

Work in developing new and current brands included brands: La Vie En Rose, Aldo, NIKE, Swarovski, Emporio Armani. Included tasks:• Research, identify opportunity, evaluate and propose new brand development.• Ensure brands are developed in accordance with design and specification requirements as detailed by principle• Act as a main contact for any communication between company and LL's to make sure it going smoothly and successfully.• Assist in the implementation of new/current brand projects with departments as design, construction, M&E.• Track the efficiency of new brand developed before handing over operation.• Maintain store quality to make sure it in the highest standard.

Work as Marketing specialist in Highland Coffee (NOD), included tasks:• Hold & Run Highlands Coffee Event/Charity in Public ( Fun Run, Conference, Activities, Festival, Carnival ...)• Make detail promotion plan for developing the consumption & traffic for the store chains.• Be responsible for branding NOD ( New outlet develop ) & Maintenance the quality of current outlet • Run the program to create traffic for new stores and increase brand's awareness in customers.• Support operation store by corporation program - B2B and B2C• Increase the service quality by standard control

Work as Brand manager for Beverage Dept. ( Beverage Unif brands) and Noodle Dept. ( Unif noodle brands: Vua Bep, Unif), included tasks:• Plan and Run researches of products in market and propose to develop new products/brands• Make detail marketing program and launch new products in market• Plan and Run promotion programs to increase consumption & brand’s awareness in new/current products• Implement the promotion program in traditional channel & modern channel.• Keep on track target audiences in market about the consumption’s trend, behavior, changes.• Follow and research the competitor’s action : promotion, advertisement and new brands running.• Hold MKT and Promotion in exhibitions, fairs, conferences in nationwide.