Leading and scaling design. Committed to the craft, from end to end.

Led design across product, systems and branding, helping set the foundations that allowed the company to scale quickly, efficiently and consistently.

We build simple and delightful apps. Our most recent project is Tangerine: Self-care & Goals, launched in January 2020, and featured by Apple in over 160 countries. Other achievements include:• Showcased on Apple’s WWDC 2021• App of the Day (App Store)• App of the Month (App Store)• Developer Spotlight (App Store)• Pre-installed by Apple on iPhones and iPads in multiple Apple Retail Stores worldwide (10+ countries)• Tweeted by Apple’s official Twitter account on different occasionsWant to check Tangerine out? Download it here: www.apple.co/Tangerine

Led design for our internal products and initiatives, such as Design Systems, Fast Site and Admin, among others. Helped with adoption, best practices, design/eng collaboration, comms, hiring, mentorship and strategy. Focused on building F.rictionless, A.ccessible, S.atisfying and T.ried & True solutions.* Fast shut down in April (2022)

- Led the redesign of Kyte’s website and apps, doubling booking conversions post launch.- Created and maintained Kyte’s design system (web and app) in close collaboration with engineering.

Worked on multiple projects across different product teams to enable and build the mobility platform of the future. Highlights:- Led design for SIXT+, SIXT’s car subscription product.- Helped grow, polish and maintain SIXT’s design system (OXIDE).

Led the redesign of a major feature (Personio Payroll) of the product. Design Systems builder, advocate and enthusiast. Company-wide Hackathon winner in two categories (Design and Code) with the global search redesign project.

- Product management (drive product vision; spec features; work closely with engineers, designers, business analysts and salespeople; analyze product performance; decision-making);- Product management (drive product vision; spec features; work closely with engineers, designers, business analysts and salespeople; analyze product performance; decision-making);- Product Lead at Classificados CB (www.classificadoscb.com.br): a recently launched, web-based classifieds product that is completely integrated to the newspaper's traditional classifieds. It went from 0 to 4.5MM++ pageviews in its first 30 days.- Identify and explore new markets and opportunities in the media sector (technology & innovation);- Social media strategy & support.

- Create and prospect new business opportunities, based on innovation and technology, for Diários Associados; - Monitor and analyse the ad business performance in four major Brazilian websites (correioweb.com.br; correiobraziliense.com.br; lugarcerto.com.br; vrum.com.br); - Monitor and analyse global tech trends; - Suggest and recommend new strategic approaches to increase online revenue and user satisfaction; Improve Diários Associados' digital presence (social media, websites and mobile platforms).

- Create and prospect new business opportunities, based on innovation and technology, for Diários Associados; - Social media analysis and strategic formulations; - Digital-Out-Of-Home (DOOH) market analysis in Brazil; - Member of the team that developed the 2013 Strategic Plan for Correio Braziliense (focus on Porter's Five Forces, BCG, BSC and SWOT).

Spot, formerly Pictastik, started as a simple idea: I wanted to see what other people saw on a real-time basis, wherever they were at. By making this happen, I would have eyes in the four corners of the world. Additionally, I would be able to discover amazing places through the eyes of people who actually were in those places in the exact moment the photos were shared with the world. Since I am not a developer myself and wanted to have the project started, I decided to outsource the development (at least in the beginning). It turns out I had more problems with the oursourcing than I had expected. It never stopped me from keep going though. I learned Photoshop, so I could actually make the app look exactly like I had imagined it (for a 1.0 version, of course!) and kept working with the outsourcing company to have the product partially functional. In the meantime, I met amazing people from whom I learned a lot. I have also met my 2 brilliant technical co-founders, who have always been committed to making Pictastik (Spot) a better product day after day. At Spot, I was responsible for: - Product design;- Business & marketing strategies; - Product management; - User acquisition.

Spot, formerly Pictastik, was one of the 67 startups accepted by the Lisbon Challenge (www.lisbon-challenge.com), a startup accelerator that had around 500 applications wordwide and is focused on helping growth stage startups succeed.

International Agreement analysis (maritime sector); Responsible for a international mission to Copenhagen, Denmark, for the Brazilian government that was composed of 25 people (mostly politicians, government authorities and business people from the maritime sector in Brazil). Participate in official government meetings -- in Brazil and abroad -- when requested by the Board of Directors.