House Warming is a venture studio creating innovative brands, products, user-experiences and disruptive strategies for startups and innovative projects to launch and impress quickly.

PowerPlay is an Australian-based energy user gamification scheme that enables homes without access to solar to reduce their energy bills by rewarding them with crypto for using energy when the network is cheaper and greener. Our mission is to empower the world's transition to web3 with our 'use energy to earn' model, ease the cost of living pressures and fight climate change.As Creative Director and CMO at PowerPlay, my role is to position the brand and messaging to resonate with a growing target audience of crypto enthusiasts and climate-conscious consumers within Australia and potentially globally.