Phoebe H. Email and Phone Number

1. Key Achievements as Marketing Manager (2023):Team Building: Established and led a dynamic in-house marketing team of 7 members (2 full-time, 4 part-time, and 1 freelancer).Lead Generation: Consistently attracted an average of 2,000 prospects per month.Social Media Growth: - Boosted Facebook page engagement with a surge of 9,000 new likes and follows. - Increased Instagram followers by 5,000. - Doubled Facebook Group membership from 4,000 to 9,000 in six months.Website Traffic: Achieved a significant rise in website traffic, growing from 1,500 in January to over 10,000 by December.2. Personal Milestones at PTE MAGIC International (2023):- Pioneering Role: Became the first in-house marketing team member in February 2023.- System Development: Developed a comprehensive Notion-based system for the marketing team within one month.- Employee of the Month: Awarded Best Employee of the Month after four months.- Promotion: Promoted to Marketing Manager within five months.- Quarterly Superstar: Recognized as the Superstar of the Quarter after five months.- Annual Recognition: Honored with the Superstar of the Year award after 11 months.

- Perform social media and lead generation work by using social media pages, websites and emails, etc. to build connections with potential students and partners and to answer their questions.- Create clear marketing copies for multiple managed channels (social media, website, emails) to promote our products/services. - Establish a marketing and content plan to attract prospective students.- Conduct market & competitor research to analyse the audience and the industry.- Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. - Keep track of data and analyse the performance of marketing campaigns across managed channels.- Conduct keyword research and use SEO guidelines to increase web traffic. - Create marketing performance reports across all channels. - Liaise with potential agents for business opportunities.- Other ad hoc marketing tasks.

1. Website Development & Optimization:- Research content outline for operational & service pages (heading, structure, relevant keywords to make sure optimized web pages)- Write content for operational & service page- Write lead-converting copy (customer journey, case study, success story,...) - Review, optimize & edit content for operational & service pages2. SEO & content:- Research keywords by using Ahrefs- Complete the cluster model & create a content strategy- Research & create outlines for the writer team- Assign & regulate the workload of the writer team (6 - 8 members)- Review SEO elements for blogs, based on SEO Checklist- Review content for blogs- Audit on-page content- Update website analytics on Google Search Console & Google Data Studio3. Branding Development:- Do research on clients' products and services- Write brand profile and guideline4. Social Media: - Work with Digital Marketing Specialist to create a monthly social content plan- Brief design for a graphic designer- Create caption copy for social pages

-Assist the Head of Marketing in developing SEO and social media strategies.- Oversee Facebook, LinkedIn, and Twitter platforms.- Provide design directives for graphic designers.- Craft content for various social media platforms.- Conduct keyword research for blog content.- Generate SEO-focused blogs and articles.- Propose optimized layouts for web pages to UI/UX designers.- Develop copy and content for webpages.- Create sequences for email marketing campaigns.- Distribute monthly newsletters and industry-specific emails using the ActiveCampaign tool.- Compose email copy.

- Develop and implement a monthly social media content strategy for Facebook and LinkedIn.- Oversee social media page assets and manage their content.- Conduct keyword research using Semrush and Keyword Planner.- Produce monthly blog posts and review for SEO optimization.- Update website analytics using Google Search Console and Google Data Studio.- Create content for website pages.- Conduct onboarding meetings with app users to gather user insights.

- Deliver SEO posts on the Cohousing & Cohost AI website- Optimize key words- Design visuals- Add backlinks

- Do visual brief- Create Facebook content- Stick to action plan- Do research onto customers’ insights/products

- Expertly managed 3-5 concurrent projects. - Lead and supervise a team of four members.- Conduct research on clients' products and services.- Develop a comprehensive monthly action plan.- Provide design directives for graphic designers.- Craft engaging caption copies for social media pages.- Produce content for YouTube and email channels.- Formulate a monthly seeding plan for content distribution.- Conduct onboarding meetings with clients to gather their needs, goals, and latest insights.

- Create content both in Vietnamese and English for clients that the company is patnering with. - Briefing the visual requirements for design team.

- Provide SEO standard blog posts with any topics required by customers

Provide English tutoring service from grade 7 to grade 12

- Manage the hotel's social media platforms (Facebook, LinkedIn & Instagram)- Create content for social media- Create design briefs- Reply and deal with guest emails - Create virtual games/activities for guaranteed guests- Involve in the Moon cake project - Create content for Moon cake brochures and flyers

- Collaborate with the Marketing lead to develop a monthly social media content plan.- Generate design briefs for the graphic designer.- Craft engaging content for the Facebook page.- Manage academic posts focusing on health and nutrition, including tips and guidelines.Additional Responsibilities:- Offer personalized consultations to assist customers in selecting foods aligned with their dietary objectives.- Provide guidance for individuals seeking direction in constructing a healthy diet.- Develop tailored meal plans to meet individual dietary requirements.