Phoebe Larson Email & Phone Number

Global

Craft custom ethics and compliance training courses for a diverse clientele across healthcare, technology, government, and Fortune 500 sectors.Collaborate closely with course designers and developers to create compelling and interactive educational experiences aligned with the client's objectives and organizational voice, tone, and branding.Partner with subject matter experts to ensure content accuracy and strict adherence to laws, regulations, and organizational policies and practices.Proficient in translating complex legal and policy jargon into plain language and creating relatable scenarios to explain risks and ensure comprehension.Leverage advanced data analytics to refine training materials, assess employee comprehension, and enhance learning.Serve as lead content strategist for Rethink's extensive course library with hundreds of titles covering various risk areas.Skilled in leveraging e-learning authoring tools to create engaging learning experiences.Demonstrated expertise in project management and organizational efficiency, delivering top-tier work consistently.

Greater Minneapolis-St. Paul Area

Oversaw editorial operations across platforms, ensuring consistent brand messaging and quality standards. Managed media relations and grantee relationships, enhancing the organization's reputation.Created Foundation's Reputational Risk Management Guide for high-risk and sensitive incidents.Developed and executed Covid-19 communication plans for stakeholders with agility and empathy.

Saint Paul, Mn

Directed strategic communications and campaigns for a 13-branch library network.Crafted award-winning communication strategies, showcased at national conferences, highlighting initiatives, such as eliminating overdue fines and hosting the annual Drag Story Hour series.Wrote speeches and talking points on behalf of the Library’s executive leadership team, City Council, and the Mayor.Fostered vibrant community engagement through diverse programming and local partnerships.Managed a team of Public Information Officers and staff, leading library-wide programming efforts.

Minneapolis, Mn

Led strategic marketing for MSP Airport, managing $160M+ annual revenue streams across concessions and parking.Launched FLY magazine, a digital platform driving customer engagement for Airport concessionaires.Spearheaded digital marketing transformation, increasing audience engagement and reducing costs.Developed and executed comprehensive marketing plans encompassing digital, traditional, and PR efforts.

Saint Paul, Minnesota

Built a successful communications consulting business, serving clients across diverse industries (corporate, advertising, healthcare, education, non-profit).Delivered high-impact content and communication strategies based on thorough brand analysis, industry insights, and market research to ensure message precision, authenticity, audience engagement.Expertise in cross-platform content creation, data-driven marketing and communication strategy, project management.

Saint Paul, Minnesota

Developed content and communication strategies aligning with the University's goals and values, led multi-faceted marketing initiatives (digital, SEO, social media, partnerships) to boost visibility and reach.Spearheaded undergraduate admissions suite redesign, resulting in a 29% enrollment increase by improving student experience and communicating value proposition effectively.Led the redesign of Hamline magazine, achieving increased storytelling impact and reader engagement through content strategy and design overhaul.Crafted compelling copy and promotional materials for a $36 million capital campaign launch, driving stakeholder engagement and philanthropic support.

Northfield, Minnesota

Played a crucial role in revamping the award-winning Carleton College Voice magazine, led impactful community initiatives, and spearheaded outreach efforts while excelling in content creation, editing, and project management for various college departments.

Minneapolis, Minnesota

Created engaging content across diverse niches (fashion, spa, dining, etc.) for prominent publications, ensuring editorial alignment and audience engagement. Fostered strong client relationships for seamless collaboration.

Master'S, Strategic Communication, 3.9/4.0

Completed coursework in strategic communications, stakeholder analysis, media relations, advertising, trend spotting, and brand.

Post-Baccalaureate Certificate, Documentary Writing

Completed intensive graduate coursework in documentary writing. Wrote a documentary about Jay, Maine — a rural paper mill community.

Bachelor Of Arts (B.A.), English, 3.6/4.0