Developing and implementing high value marketing campaigns and events to reach and convert target accounts. Delivering qualified leads to regional sales centers by creating, executing and optimizing direct as well as co-partner marketing campaigns for Hong Kong, Macau, Taiwan and South Korea.

Coordination of co-marketing activities with channel partners; building and maintaining the marketing calendar; production and adaptation of marketing collateral; driving awareness in the APAC region.

Preparing communications materials, translating marketing collateral and CEO speeches, building media relations, working closely with clients to implement public relations, telemarketing and digital marketing strategies, creating unique positioning for brands and client’s events, developing client’s web site, WAP site and iPhone Apps, working with layout, design and copywriting for promotional items.

Organizing and managing public relations and media activities, liaising with media and creating publicity angle to maximize clients’ exposures, implementing marketing plans, developing marketing materials including leaflets.