Phoebe Rae Tan Email & Phone Number

Singapore

PR Management, Creative Kit Conceptualisation, Collateral Design, Social Media Copywriting, Influencer Curation and Outreach for beauty and lifestyle brands such as ETUDE, su:m37°, ést.lab and more.

Singapore

Terra SG- Started documentation of the branding guidelines, messaging framework, and internal processes- Created content on a range of sustainability topics for social media channels and newsletter- Introduced 2 new content types to create a more dynamic content mix- Set up the company's LinkedIn page and guided employees on building a strong LinkedIn profile- Revamped the Instagram page with better design (@terravillage)- Improved the design of the newsletter to be more… Show more Terra SG- Started documentation of the branding guidelines, messaging framework, and internal processes- Created content on a range of sustainability topics for social media channels and newsletter- Introduced 2 new content types to create a more dynamic content mix- Set up the company's LinkedIn page and guided employees on building a strong LinkedIn profile- Revamped the Instagram page with better design (@terravillage)- Improved the design of the newsletter to be more user-friendly- Conducted many sustainability workshops among students in schools across Singapore from kindergarten to tertiary levels- Facilitated several sustainability workshops with corporate partners and teachersiBuildSG Club (The official youth club for those interested or curious in the Built Environment, in collaboration with the Building and Construction Authority)- Took charge of the Humans of BE content series for the Instagram (@ibuildsgclub)- Strategised the concept, branding and marketing plan for their inaugural Pinnacle Competition: Possibilities Reimagined 2021- Executed 3 giveaway mini-campaigns on the social media channels- Hosted 2 Digital Learning Journeys- Organised the content calendar and refined existing content for the different communication channels- Held smart tech workshops among primary school studentsCircular Asia (strategic partner under Terra SG)- Created content for the Covid-19 x Sustainability, Closing the Loop and Circular 101 series and edited content for the SDG Get Global series on the social media channels- Introduced 2 new content templates to help diversify the social media content- Set up the company's LinkedIn page- Involved in the planning for 2021 campaigns- Conducted many gamified workshops among students in schools across Singapore from primary to secondary levels- Facilitated several gamified workshops with educators in Singapore- Interviewed participants from the pilot programmes for the promotional videos Show less

Singapore

As the editor of HYPE Magazine, a youth-centric lifestyle and infotainment magazine, I did the following:- Managed 20 writers under me- Edited over 80 stories submitted by the writers- Headed the design team for both issue #48 and #49- Organised photoshoots for issue #49 cover and some stories- Liaised with marketing for promotions and distribution- Managed a social media team After being the editor for over a semester, I moved on to become one of the writers in… Show more As the editor of HYPE Magazine, a youth-centric lifestyle and infotainment magazine, I did the following:- Managed 20 writers under me- Edited over 80 stories submitted by the writers- Headed the design team for both issue #48 and #49- Organised photoshoots for issue #49 cover and some stories- Liaised with marketing for promotions and distribution- Managed a social media team After being the editor for over a semester, I moved on to become one of the writers in the final #50 print issue for the next semester, publishing a total of 3 stories. Show less

Singapore

- Conduct various training modules and activities in primary and secondary schools- Facilitate games and other activities- Aid trainer in student care and evaluation- Assist trainer in classroom management

Bachelor Of Global Studies, Global Environment And Sustainable Development

Diploma, Mass Communication/Media Studies

Activities and Societies: Events, theatre production and dance Worked with HYPE Magazine over 3 issues (#48, #49 & #50) Produced "It Takes.

Cambridge-Singapore O Level Certificate, 10 Nett

Activities and Societies: Girl Guides and Model UN Conferences English, Chinese, Social Studies & Literature, E Math, A Math, Biology.