Phoebe Schofield Email & Phone Number

Dublin, IE

Dublin, County Dublin, Ireland

Malmesbury

• Delivered multiple global NPD launches in the largest segment of the business, Floorcare. Within the first 12 weeks from launch, my products have driven global sales exceeding 319k units, surpassing the budget set by.
• Responsible for delivering an integrated global brand strategy and campaign, driven by data and insights and exploring efficiencies in multiple asset deliverables.
• Delivered and measured a campaign against defined KPI’s to optimise business impact.
• Managed and supported multiple channels including TV, OOH, Social, Digital, Owner Experience, Legal, Graphics & Packaging.
• Driving improvements to Floorcare’s Retail and Demo landscape, online and in-store. Measuring the impact of Covid-19 and its effect on these and other channels e.g. Digital.
• Commended as being a valuable main point of contact for our multi-NPD launches due to my extensive product knowledge and inherent disposition to support the wider team.

Whitley, Coventry

• Experiential Marketing - Global Brand Partnerships and Sponsorships.
• Delivered multiple sponsorship activations across Land Rovers sporting and adventure properties, to Jaguar’s more luxurious associations. Property responsibilities included Wasps Rugby, Invictus Games, Event Rider.
• Managed substantial Global sponsorship and brand partnership budgets and planned media. Day-to-day running of properties with support of external creative and media agencies.
• Heavily measured against ROI and multiple KPI’s from acquisition through to retention, and brand salience.
• Organised a VIP lecture event at the Royal Geographical Society with a budget of £15k that successfully received 84k live views on Facebook and a live audience of over 200.
• Solely negotiated and signed-off the UK Challenge contract, which involved lending vehicles in exchange for branding and media rights.

Rock, Cornwall

• Completed globally recognised boat and coaching licenses.
• Taught clients of all ages, from 4 to 8 years old, how to waterski or wakeboard.
• An extremely high-pressured environment, where health and safety were paramount. Responsible for people’s lives, in weather conditions that commonly made situations time-pressured and dangerous.
• Gained valuable organisational skills and an un-teachable way of managing myself under pressure.
• Managed the company’s online product stock and website design, dealing with complex formulae on Excel and applying my creativeness and keen eye for detail.Achieved my SBD2 qualification, ICC, First Aid and Safeguarding.

Management Sciences, Business, Management, Marketing, And Related Support Services, 2:1

Activities and Societies: Captain of Loughborough University Athletic Union Hockey 5th Team; Loughborough University Athletic Union Hockey.

A Levels: Graphical Products, Geography & Physics (As Level: Business Studies), A*, A, C Respectively

Activities and Societies: 1st Team Hockey for Bromsgrove School – 2014-2015; County Outdoor Champions 2014 and County Indoor Runners-Up.