-Equipped with integrated marketing concept, familiar with media ecology and needs of the press to build ideal PR strategies for press in Taiwan.-Sensitive to different perspectives of issues, turning formal contents to news angles for media in Taiwan, raising the exposure rate of their reports.-Distributing the exclusive news among the media based on the attributes of the element, maximizing the media value.-Apart from traditional media, the scope of the arising community was integrated in the PR plan. PR events can thus achieve second transmission, prolong the timeliness of spread and communicate with right target audience.-Good at marketing outstanding promotion partner with PR plan and increasing mutual benefit to a win-win situation.

-Acted as publicist of Sony Pictures from Mais entertainment company, foresee the trend and popular topic, turn the materials into what will attracts local audience, and which boosts the media exposure.-Focus on different media, arranges different types of interviews to promote in different stages of marketing.-Stabilize traditional media, keep working with Youtubers, influencers and Internet Celebrities to adapt new marketing medium.

- Responsible for all media engagement, identifying new opportunities to promote clients'branding and reacting quickly to events.- Event planning, organization and management, including media luncheon, press conferences and tours.- Researching, writing and distributing press releases.- Develop strategic PR planning and marketing insights for clients including P&G、L'Oréal Paris、Sony、Sony Mobile、Reebok、New Balance、Hong Kong Tourism Board、Mcdonald.- Maintain strong media relationship with tech, travel and lifestyle. Successfully launch several new products with a series of media engagement activities, executive interviews and in-deep story pitches.