Phoebe Ullberg Email & Phone Number

-Define and execute marketing components of the Direct-to-Consumer plan.-Grow and manage customer database to target and segment audience for marketing programs.-Utilize data to develop brand and channel appropriate direct marketing programs. Design and oversee master marketing schedule. -Design communications campaign strategy to meet revenue goals. Identify and track KPIs and adjust strategy accordingly. -Develop and write all customer POS and communications material.-Drive social media presence; develop content and track performance.-Administer all media channels; design demographically appropriate content, and monitor campaign performance.-Manage outbound call center - staff, strategy, and revenue performance.

Napa, Ca

-Develop policies and procedures to optimize efficiency and increase effectiveness in direct-to-consumer wine shipping. -Lead and develop a team of employees who provide white glove shipping services to a select group of Napa Valley wineries. -Recognize and develop opportunities for long term business growth.

Saint Helena, Ca

-Established and adapted robust systems as part of a brand re-invention for a nimble and fast moving company. Systems included inventory tracking, customer data analysis, sales tracking, budgeting, compliance, company file management, accounting and human resources. -Responsible for all aspects of allocated wine release including eCommerce system, customer tier levels, communications to internal stakeholders & customers, sales tracking & reporting, inventory management, and shipping & compliance. -Managed office and staff including human resources, physical plant, technology.

Saint Helena, California

Worked with small wineries in formulating and supporting sales & marketing strategy to increase sales in the direct-to-consumer segment of their business. Expertise in eCommerce, allocation models, customer data management & analysis, inventory management, and internal systems development for sales forecasting & performance tracking.

Saint Helena, California

Coordinated wine releases, maintained selective mailing list, established wine inventory system and collaborated on marketing material, label, and website development. 1,000 case annual production.

Saint Helena, Ca

Designed and implemented a Direct-to-Consumer strategy for 10,000 case winery. Included were establishing a tasting room and wine club, implementing an e-commerce system, creating events and all associated systems needed to support growth.

Established initially as a patisserie, multiple strategic changes and expansions evolved the business into a high-end Asian Fusion Restaurant and award winning bar. Managed all front-of house-staff, wine & spirits program, and business aspects.

Mmh, Hospitality

Bachelor Of Science (B.S.), Psychology/Neuroscience