- In charge of all marketing and strategy related affairs in the newly established enterprise;- Business plan, roadshow for financing, partner events, and declare of government S&T programs;- Sales kits and brochure development, tradeshow/industry conference plan and implementation;- Corporate website design and maintenance, company video compiling, Baidu SEOs, Wechat/Tik Tok/Bytedance official accounts maintenance, etc.

- Responsible for marketing and BD function for ABB China Medium Voltage,Power products Division;- Business analysis and strategy frame out with matrix dimension: Product Group, Industry Segments, Utilities, Channels,etc. "Interpreter" of market need to ABB offering to market;- Driving and faciliating direct team and cross-funtion team to deliver business results based upon business strategy and new initiatives;- eBusiness development, start-up PPMV eShop on Alibaba, EP, ESGCC platform;- Large projects pursuit;- Go-to-market plan and activities (Roadshow, Power World, seminar, customer event, press release, etc.);- Territory business representative to global-wise matrix team (GPMM, GPGM, Other territroy managers, etc.); - Budgeting and data analysis, market study | white-spot dig-out;- Lead and coach team members.

- Greater China Solar industry P&L responsibility;- New product and service line development, launch & related market disciplines within renewable energy sector; stage-gate process utilization;- Acting as “ambassador” of the global Energy industry to closely communicating with regional executive management to get a global perspective for the regional initiatives;- Yearly go-to-market plan development and execution coordination (tradeshow, customer events, public relations, press release, seminar, conference speech, Web, Weibo, etc.);- Leading and facilitating multi-functional, cross national and virtual teams to work as a team for business initiatives;- Strategic partnership development, cooperation agreements negotiation and preparation;- Key accounts relationship management/consultative selling;- Industry representation including strategic relationship development with key stakeholders, presence at conferences, industry events and panel discussions. - Proposal for CAPEX and M&A candidates based upon the business plan.

- Responsible for marketing related affairs across Greater China, Japan, Korea and India region. Yearly go-to-market plan development and execution with a cross-functional team (tradeshow, customer events, media interview, press release, opening ceremony for new facilities, conference, seminar, etc.);- Selling tools/collaterals development (brochure, sell sheets, technical articles, sales presentation, etc.).- Regular market analysis report and market dynamics understanding via Voice of Customers, voice of sales and information from public channels (internet, association, conference, etc.);- Business case for CAPEX, CARF preparation and review process;- Strategic partnerships development and maintenance based upon the business and marketing strategy.

- Tracking the marketing development via customer visit, communication with sales, and information from public channels. Regularly report out the market analysis report; business case analysis for CARF;- Marketing tactics execution (tradeshow, events, seminar, etc);- Pricing model configuration and agent management;- Selling tools/collateral development;- Partnership management & maintenance.

- Reporting tool development, including data modeling and architecture, application requirements, framing executive and senior management report;- Pricing tool development, including internal and external information collection, pricing model configuration, pilot and staff training;- Market outlook and sales budget analysis;- Market intelligence.

- Rich experience both on qualitative and quantitative methodology with 100+ research projects (focus group, in-depth interview, observation, street survey, home visit etc.);- 50+ Market research project management both on B2B and B2C;- Deliver reports and presentation.