Phoebe A. Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Lead external recruitment marketing activities and internal communications for Evolution’s studios in Canada.
• Drive activities that support the immediate need for talent acquisition while boosting the overall attractiveness of Evolution’s employer brand.
• Enhance the candidate journey and develop digital content strategies to generate leads and drive conversions.
• Ensure optimisation of channel mix with continuous data analysis of marketing and communication activities.

Singapore

Co-founded a digital content agency and satisfied my desire to experience the digital nomad lifestyle. I wore many hats – from building the marketing communications strategy as a consultant for a start-up, setting up their marketing platforms and lead generation tools from scratch, to single-handedly designing and copywriting (in English and Chinese) the.

Singapore

• NTUC Income was the host company for my Skills Ignition SG programme traineeship placement.
• The Segment Marketing team at NTUC Income is the driving force behind building affinity with customers through thought-provoking mass branding campaigns and activities on a micro-segment level.
• As a member of the Segment Marketing team, I gained exposure to Income's newly built MarTech stack and designed eDMs to nurture leads while capturing digital signals that helped enrich data for customer segmentation.
• Other responsibilities include writing copies for programmatic native ads, optimising media buys by analysing ad performances, and managing microsites.

Singapore

• Created by Google and the Singapore Government, Skills Ignition SG is an upskilling programme that equips individuals with the skills needed to be job-ready in tech-related fields.
• I was selected for the coveted on-the-job training pathway for mid-career individuals under the Digital Marketing track.
• This programme comprises 3 months of vocational training and 6 months of on-the-job training.
• I topped my cohort and graduated with distinction. Distinctions are awarded to the top 10% based on project scores, assessment scores, and peer feedback scores.

Singapore

• Part of a lean and effective team that drives PR and branding for the largest ground handler and inflight caterer in the region, serving major industry players like Changi Airport and Singapore Airlines.
• Led the brand identity creation for SATS' contactless eatery that showcases the Group's culinary expertise and digital capabilities.
• Developed media statements and materials for C-suite's public engagements.
• Amplified major business announcements by maximising media outreach and working closely with government agencies and aviation partners on multiple successful media events.

Singapore

• Managed the PR campaign for Singapore Writers Festival, the Council's flagship event which addresses contemporary issues such as representation, inclusivity and cultural diversity through literary programmes.
• Led the PR efforts for Golden Point Award, a national creative writing competition held biennially to identify promising literary talents.
• Supported crisis response which includes writing a series of COVID-19 advisories to the arts community and its patrons.

Singapore

• Part of a lean and effective team that drives PR and branding for the largest ground handler and inflight caterer in the region, serving major industry players like Changi Airport and Singapore Airlines.
• Maintained integrity of the SATS brand as its custodian by ensuring consistent and accurate brand representation across the Group.
• Assisted in the development of communications strategies for major business announcements that achieved positive coverage and high-impact outcomes.
• Organised and executed multiple successful press conferences for high-profile launch events.

Singapore

• Managed the design and content development of SATS Annual Reports
• Developed creative assets such as corporate videos and an extensive image library that succinctly communicate SATS products and services across diverse and complex topics.
• Devised a mnemonic method that helped employees remember the SATS core values.

Singapore

• Managed the Singapore Turf Club brand as its main custodian and developed the brand guidelines for the Club's 170th-anniversary logo.
• In charge of the Club's publicity on print media, TV and radio broadcasts as well as online platforms.
• Hosted over 80 international racing media for the Singapore International Racing Festival in 2011 and 2012 as part of the Foreign Media team.

Bachelor Of Mass Communication, Public Relations; And Communication, Technology & Policy (Double Major)

Korean Immersion Program, Korean Language And Culture