SomaLogic seeks to deliver precise, meaningful, and actionable health-management information that empowers individuals worldwide to continuously optimize their personal health and wellness throughout their lives.Hired to lead marketing planning and execution for the healthcare business unit.

First marketing hire, built infrastructure from the ground up Develop OKRs, budget, marketing plan, and execute on marketing programs and activitiesManage agencies and freelance/contractor relationships Report on marketing metrics and performance against OKRsCreate and maintain sales enablement and marketing materialsOwn creation and distribution of thought-leading content across marketing channels Plan and operate multi-channel marketing and demand generation campaignsManage Vim’s strategy, participation, and presence at industry eventsOwn the evolution of Vim’s website and social media channelsWork collaboratively across the company with all commercial facing and product teams

Supported $4.8M in ARRBuilt new marketing infrastructure and systems from the ground up, including migration and implementation of website and marketing automationEstablished messaging framework to guide demand generation program and activityCreated and executed quarterly marketing plans; providing regular reportsManaged two direct reports and established demand generation teamIncreased leads, MQLs, and opportunities for sales team

First marketing hire; supported $4M in new contracts and customer expansionsBuilt new marketing infrastructure and systems from the ground up, including implementation of marketing automation, new website, and extensive content libraryCreated and executed marketing plan and provided regular reports Hired and managed Marketing Manager and team of contractors and freelancers including designer, writer, videographer, PR agency, and website developer and designer Identified and secured thought leadership opportunities for KOLs Increased leads, MQLs, and opportunities for sales team Supported presence at events and coordinated all logistical components

Supported revenue growth of 11% and 60 new contractsCreated and implemented content strategy to generate leads and build brand awarenessDetermined and developed customer segments, personas, messaging, and campaigns Oversaw and contributed to content creation including development of blog posts, case studies, ebooks, emails, landing pages, sales sheets, white papers, and webinars Managed three direct reports, two freelance writers, assisted in hiring of additional freelance contributors, and collaborated with agencies including digital marketing and PR

First marketing hire; increased landing page conversions by 50%Created and implemented content strategy to generate leads and build brand awarenessManaged and created content including blog posts, emails, social media, and website Developed and A/B tested landing pages to improve UX and SEO, and increase acquisition

Created and implemented content strategy to generate leads and build brand awareness for a health startupDetermined and developed customer segments, personas, and messaging to reach prospects Managed and created content including development of blog posts, emails, social media, and websiteAdvised and collaborated frequently with external agencies including digital marketing and PR

Created and implemented MarComm strategy to increase recruitment and awareness for health sciences universityBuilt new marketing infrastructure including migration and implementation of websiteDetermined and developed customer segments, personas, messaging, and campaigns Oversaw and contributed to content creation including articles, blog posts, emails, social media, and website Advised and collaborated with agencies including digital marketing and PR

Exceeded enrollment goals for clinical trialsContributed to MarComm strategy to increase recruitment and retention for clinical trialsDetermined and developed customer segments, personas, messaging, and campaigns Oversaw and contributed to content creation including and created content including blog posts, emails, social media, website,

Provided financial, marketing, and operational direction to a boutique restaurant group of 300+ employeesDeveloped marketing strategies, goals, and campaigns to increase revenue, brand awareness, and retention Created annual budgets and financial statements, determined benchmarks and cost-saving strategies

Reviewed, edited publications pertaining to lung cancer risk factors; co-authored book chapterResearched new studies and reported on significance of findings related to lung cancer risk factors

Provided financial, marketing, and operational direction to a boutique restaurant group of 300+ employeesOversaw brand development, ensured brand adherence, and served as brand spokesperson Advised and collaborated frequently with external agencies including digital and PR

Provided financial, marketing, and operational direction to a boutique restaurant group of 300+ employeesOversaw daily operations including administration, communications, financials, and HRImproved systems, processes, and policies in support of the organizational mission