Owner of 9 existing and new product lines in Company's main category. Keeper of product positioning and strategy, managing products from brief, through development, user testing, campaign development, launch planning, product launch into cycles of performance evaluation. Synthesize and report monthly/quarterly competitive in-market sales data to the Leadership team. Contribute to annual Category Review by analyzing global market and consumer trends, identifying "white spaces”, and recommending portfolio and product line updates.Launched the first-of-its kind, FormaKnit™ baby carrier, made with seamless knitting technology and recycled polyester yarns.

Led product research and identified positioning for a new product, which successfully defended the portfolio from lower priced competitors in its first year. Managed user testing, concept testing, and focus groups for 6+ products.

Oversaw key components of quantitative and qualitative projects, ensuring timely and high quality delivery of questionnaire programming, data tabulation, and language translations from engineers, external vendors, and internal team members. Became the team's expert in executing projects involving stickering. During my time at LRW, I impacted projects in the following industries: Pharmaceutical, Baby, Food, Tobacco, Industrial Supplies, Toys, Insurance.

Supported all phases of the research process, including questionnaire drafting, quality assurance in survey programming and checking, data tabulation, and populating reports. Initiated survey with my multi-office, 18-member business unit to identify team culture strengths and ways to improve work/life balance and satisfaction.

Developed and monitored KPI tracking documents and visualized data using charts, which were reported weekly to the Executive team. Identified product and service offering improvements by conducting surveys using surveymonkey.com and telephone interviews.