Leads PR strategy and execution for iconic brands, crafting impactful campaigns that enhance brand visibility and drive engagement.Recent clients/accounts include: ELFBAR Philippines, PUMA, HUGO BOSS, COACH, IQOS, Rustan's, Beauty Library, Spotify, Puregold, and Greenfield District.

Oversaw account management, negotiations, and KOL engagement, including coordinating invitations and collaborations.Notable events and accounts: NBA x Hennessy, Chandon, Charriol, Tim Yap's Halloween Ball, ESPRIT, Admiral Hotel Manila (Accor Group), and SM Megamall.

Worked under the KOL Affiliate Marketing and Pay-Per-Post (PPP) teams, managing and optimizing partnerships with influencers and affiliate networks to drive traffic, sales, and brand awareness. Analyzed campaign performance data, developed actionable insights, and implemented strategies to maximize ROI. Played a key role in streamlining processes, negotiating partnerships, and ensuring the seamless execution of campaigns aligned with the company’s marketing objectives.

Spearheaded the ideation, management, and execution of influencer campaigns for renowned brands, including L'Oréal Professionnel, Kiehl's, Red Bull, FitFlop, Jose Cuervo, You Beauty PH, Sanicare, and more.

Collaborates with the leadsDirector for influencersTrained under Creatives/VIP Relations

Trained under the client services pod for non-Globe accounts

Collaborates with the leadsMicro-manages events and directs influencers for campaignsPoint of contact for KOL's and creators