Phoebe Gallo Email & Phone Number

Amsterdam, Nh, Nl

Supported BRANDOG founders to launch, expand, and grow profitable Facebook & Instagram advertising accounts across 15+ clients. Established client-facing and internal project management systems to manage communications calendars, account goals, and overall data management according to client narrative & business strategies. Led creative strategy of ad accounts, including data management, daily optimization, copywriting, and design, leading a small team of designers to execute on all creative. Coordinated cross-functionally with internal & external teams to synthesize data and determine audience segmentation, delivery, and creative strategies. Supported BRANDOG founders in navigating large-scale platform and market changes, including the effects of COVID, privacy shifts, and broader consumer behavior. Regularly and rigorously reported on clients, developing data-driven digital strategies to result in growth across clients.

Los Angeles, California, United States

Contributed to a community-based organization to support and protect San Gabriel Valley AAPI communities. Designed, organized, and maintained volunteer onboarding & retention systems to deepen relationships with volunteers and community members being chaperoned - including shift management, email engagement, in-field communications systems, regular 1:1’s, and ongoing feedback - empowering over 200 volunteers to participate with a strong degree of retention. Led Community Partnerships team to deepen community relationships and coalitions through ongoing conversations, partnerships, events, and fundraising collaborations in support of broader alignment on goals and methods to achieve community safety. Acted as Operations Director to manage relationships with parent organization and Fiscal Sponsor, ensuring all operations were legal, organized, community-centered, and abided by all 501c(3) requirements.

Designed digital organizing strategy to grow volunteer capacity to 30 grassroots leaders, 10 groups, and 1000’s of volunteers through direct outreach, recruitment, digital engagement, and electoral programming. Recruited 1.8k volunteers to deliver over 3k voter contact shifts and 100k calls to flip Republican Senate seat to Democrat John Hickenlooper. Coordinated & ensured the success of group-led fundraising, phone banking, and letter writing. Led statewide programming, including trainings and regional partnerships, to recruit new activists and activate existing relationships. Trained groups on organizing platforms, administrative technologies, and member recruitment & retention. Drafted & distributed resources & organizing materials for statewide use. Managed relationships between grassroots groups, Swing Left, and CO Coordinated Campaign.

Led the execution of digital campaigns, content, and brand partnerships. Served as Project Manager & coordinated across departments to monitor marketing progress and achieve campaign benchmarks. Coordinated cross-functionally to regularly launch, track, and optimize digital product initiatives. Oversaw content strategy, including educational resources, organic social campaigns, email marketing, and landing pages. Designed a sustainable email program through 2x/week campaigns—including list building, segmentation, copy, and design—and 4x/quarter drip email updates, to increase conversion rate, ORs, and CTRs.

Los Angeles

Designed digital products for clients across industries—including 3D renderings/gaming products and talent discovery platforms—in close collaboration with executive stakeholders in Design, Account Management, Technology, and Digital Strategy. Simplified complex flows and customer journeys to build scalable, organized, and branded digital systems. Drafted copy and messaging to assist in user wayfinding and customer success.

Greater Los Angeles Area

Activated meaningful brand identity, positioning, and marketing strategies. Collaborated with the executive team to define brand pillars, comprehensive messaging framework, and visual and content strategy across brand touchpoints. Coordinated with Marketing & Ops teams to prepare, promote, and distribute marketing materials, managing logistics between the marketing team and all retail locations. Implemented department-wide project management systems.

Greater Los Angeles Area

Worked closely with Marketing Director and Sr. Art Director to modernize the 7FAM brand, with a focus on a digital strategy & visual system. Owned email marketing strategy, design, and production, building a 16-template email database and dispatch strategy for 400,000+ recipients. Treated sale events as campaigns, developing a comprehensive visual and messaging framework for all DTC assets.

Providence, Ri

Constructed 3-day student-run design conference for September 2016 and 600 attendees with a 22-person committee. Organized mini-conference featuring local Providence organizations for new spring series beginning March 2016. Facilitated BWxD + Autodesk Design Challenge on the topic of Re-imagining Food Systems, open to students across universities. Organized and executed Design Expo for the conference. Assisted in managing Participant Experience ventures to enhance attendees’ conference experience.

Bachelor Of Arts (B.A.) With Honors, Modern Culture And Media

Activities and Societies: Better World By Design, Brown Political ReviewEnrolled in additional coursework at The Rode Island School.

School Of Professional And Extended Studies, Peace And Conflict Resolution In The Middle East

• Enrolled as a second semester Sophomore from January 2014 - May 2014. • Completed 8 credits of seminar coursework and 4 credits.

Certificate Program, Diy Digital Ads - Paid Social For Campaigning

Graphic Design

Enrolled in additional courses in Graphic Design department, in conjunction with my BA at Brown University.

Bachelor Of Arts (B.A.), Political Science And History

Activities and Societies: Theater Participant, Active Member of Kappa Kappa Gamma (Delta Zeta Chapter), Teacher's Assistant (Colorado.

Bachelor Of Arts - Ba, Modern Culture And Media