• Promote B2B trade fairs in the textile, event & entertainment technology, and cross-border e-commerce sectors in China and the APAC region• Write press releases, management speeches, newsletters, brochures and various sales copy• Manage event advertising budgets and negotiated promotional packages with both local and international media• Work with designers to create effective marketing materials, including brochures, leaflets, videos, visitor guides and web banners• Conduct… Show more • Promote B2B trade fairs in the textile, event & entertainment technology, and cross-border e-commerce sectors in China and the APAC region• Write press releases, management speeches, newsletters, brochures and various sales copy• Manage event advertising budgets and negotiated promotional packages with both local and international media• Work with designers to create effective marketing materials, including brochures, leaflets, videos, visitor guides and web banners• Conduct onsite interviews with stakeholders and VIPs• Work on event branding following corporate identity guidelines Show less

• Maintained the profile and content management of the official Youtube page; developed brand-aligned content to maximise online traffic• Facilitated in planning advertisements, developing brand tag-lines, reviewing content for social media pages and public communications, generating ideas for TVC• Monitored the performance of the channel due to new content, initiated remedies to improve the traffic metrics, brainstormed new ideas to improve traffic by tapping into new platforms and… Show more • Maintained the profile and content management of the official Youtube page; developed brand-aligned content to maximise online traffic• Facilitated in planning advertisements, developing brand tag-lines, reviewing content for social media pages and public communications, generating ideas for TVC• Monitored the performance of the channel due to new content, initiated remedies to improve the traffic metrics, brainstormed new ideas to improve traffic by tapping into new platforms and channels• Researched vital Search Engine Optimization (SEO) terms; developed optimised SEO-driven content to drive sales and viewership Show less

• Composed and managed scripts for Faraway Brides 3 (Best Non-Drama Show in TVB Anniversary Awards 2019) and Fun Abroad (best-rated program on TVB's J2 channel)• Facilitated as a sole content writer for several TV shows filmed in 8 different countries; lead a team of 5 members; handled film schedules, budgets, logistics, and shooting locations• Assisted Hong Kong Tourism Board on the program “ Taste of Home” and its sequel “ Love for My Home – Hong Kong” • Developed and maintained… Show more • Composed and managed scripts for Faraway Brides 3 (Best Non-Drama Show in TVB Anniversary Awards 2019) and Fun Abroad (best-rated program on TVB's J2 channel)• Facilitated as a sole content writer for several TV shows filmed in 8 different countries; lead a team of 5 members; handled film schedules, budgets, logistics, and shooting locations• Assisted Hong Kong Tourism Board on the program “ Taste of Home” and its sequel “ Love for My Home – Hong Kong” • Developed and maintained strong working relationships with the tourism board, entertainment industry professionals, and media contacts• Ensured the contents’ accuracy, consistency, and adherence to legal standards Show less

• Composed and edited news stories, feature articles, and event reports related to the entertainment industry within the deadline• Organized and conducted interviews of actors and entertainment celebrities and composed feature-length articles and news on them; developed strong media ties through public appearances and community relations• Analyzed and examined the accuracy, completeness, and diligence of the background information related to stories • Assisted film and music… Show more • Composed and edited news stories, feature articles, and event reports related to the entertainment industry within the deadline• Organized and conducted interviews of actors and entertainment celebrities and composed feature-length articles and news on them; developed strong media ties through public appearances and community relations• Analyzed and examined the accuracy, completeness, and diligence of the background information related to stories • Assisted film and music distribution companies, scheduled interviews with celebrities, monitored the interview process and post-production process• Developed & promoted content for social media channels, i.e., YouTube, translated foreign press materials into Cantonese for broadcasting, generated new program ideas Show less

• Handled day-to-day editorial matters.• Communicated with various secondary schools in Hong Kong to obtain information needed.

• Liaised with key members of clients, production houses and agencies before, during and after the production of advertising campaigns• Provided timely day-to-day support to clients by collaborating with different media agencies.