Phoebe Jin Email & Phone Number

• Managed and optimized 30+ Google Ads PPC campaigns, increasing conversion rates by up to 2.5x within three months for dental sector clients• Increased ROI by reducing cost per conversion by 60% through advanced keyword research, bidding strategies, and continuous performance analysis • Conducted comprehensive competitor analysis to identify gaps and opportunities, leveraging insights to refine targeting strategies and increase campaign effectiveness• Collaborated with cross-functional teams to enhance ad copy and landing pages, leading to a 10% increase in lead generation within one month • Led the Google Ads verification project, ensuring timely completion of PPC campaign verifications to prevent interruptions and facilitated effective communication between campaign managers and the growth team• Delivered bi-weekly Excel reports and monthly performance reports to leadership, highlighting KPIs, trends, and actionable recommendations

• Leveraged data-driven insights from Twitch Channel Analytics to enhance personal brand influence and engagement in the gaming industry

• Executed direct marketing campaigns for Spectrum, prospecting 80+ new customers daily and achieving a 3% conversion rate • Managed 30+ customer accounts using an internal CRM system, addressing post-sale questions and requests to maintain a 75% customer retention rate through proactive feedback management• Increased individual sales quotas by 40% within three weeks by incorporating feedback from team leaders

• Spearheaded website and logo redesign with a team of 4 students, increasing website engagement by 10%• Developed 1-year marketing plan encompassing social media drafts, digital marketing campaigns, PR strategies,and identification of partnership opportunities based on market research to increase brand awareness

• Designed Instagram digital marketing content for 30+ slime products utilizing Adobe Creative Cloud tools, resulting in 70+ sales, $800+ profit, and a 70% increase in brand engagement within first month of launch • Analyzed data from Etsy shop sales and Instagram Insights to identify trends and enhance marketing strategies, resulting in a 25% increase in shop sales within six months

Plano, Texas, United States

• Monitored and served up to 50 customers per day to optimize customer experience by resolving any potential conflicts regarding dining options• Trained three servers on restaurant expectations and procedures to enhance efficiency among the waitstaff, resulting in decreased customer wait times by 25%• Exhibited thorough knowledge of food and beverage menu items and upsold to 60% of customers daily

Plano, Texas, United States

• Resolved customer concerns regarding menu options, refilled inventory, and made drinks per customer request• Mentored two recruits on the bakery’s rules and regulations, yielding a 100% hiring rate

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Marketing