Phoebe Lin work email
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Phoebe Lin personal email
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Passionate marketing professional with experience working in both consumer hardware and software industry. A motivated, data-driven leader who has consistently worked with cross-functional teams to deliver successful consumer campaigns and new product launches. Specialties include: ➢Product Positioning➢Competitive Analysis➢Go-to-Market Strategy➢Campaign Management➢Merchandising ➢Budget Management➢Google Analytics (certified)➢Agency Management➢Partnership Building ➢Experimentation
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Sr Marketing ManagerRockstar Games Oct 2022 - PresentNew York, New York, Us -
Global Account ManagerElectronic Arts (Ea) Jun 2022 - Sep 2022Redwood City, Ca, Us -
Leadership Rotation ProgramElectronic Arts (Ea) Jun 2021 - May 2022Redwood City, Ca, Us- Rotation 1: Positive Play Manager- Rotation 2: Digital Commercial Manager - Sony -
Subscription Commercial Optimization ManagerElectronic Arts (Ea) Dec 2020 - Jun 2021Redwood City, Ca, Us -
Brand Manager - Subscriptions Live ServiceElectronic Arts (Ea) Sep 2017 - Dec 2020Redwood City, Ca, Us- Manage EA's video game subscription services with a focus on crafting live service experiences that drive engagement, retention and new user acquisition - Optimize acquisition funnel and user retention through test & learn experiments - Partner with game franchises on strategic initiatives to further enhance subscription service benefits and drive better subscriber experience - Collaborate with Product, Analytics, UI/UX and other cross-functional teams to drive product feature optimization - Standardized the merchandising process for EA Access for transparency and clear performance tracking -
Apps & Games Merchandiser, Google PlayGoogle May 2016 - Aug 2017Mountain View, Ca, Us- Help users discover high quality content on the Google Play store. Manage the Merchandising calendar for assigned regional Apps & Games verticals, curate seasonal and promotional content leveraging internal data and market research to deliver best results.- Drive co-promotion opportunities and work with the Business Development team and content owners to secure exclusives for Apps & Games verticals.- Rolled out Google Play Editors’ Choice Program in close collaboration with UI/UX, Merchandising, Product, Engineering, and Analytics. -
Notebook Product Marketing Manager, Systems Business GroupAsus North America Jul 2013 - Nov 2015Taipei City, Taipei, TwEvangelist for ASUS’ award-winning notebook lineup. Managed annual budget, defined product positioning and messaging, and formulated winning launch strategies to ensure both Marketing and Sales goals are met. Accomplishments:- Worked with cross-functional teams to develop and execute champion marketing strategies for the notebooks category, achieving a 41% YoY sales growth between 2013-2014. -
Assistant Channel Marketing ManagerAsus North America Jul 2012 - Jun 2013Taipei City, Taipei, TwPlan and execute annual channel marketing plans. Be the liaison between channel partners and internal team.Accomplishments: - Revamped ASUS reseller programs. Developed training documents, explanatory video, digital banners, POSM and email newsletter to effectively communicate the advantages of ASUS product and services.- Assisted in brand campaigns, launched a series of online videos to boost awareness for the ASUS VivoBooks. Video was selected as the "The 9 Most Popular Advertising Campaigns for Moms in 2013" by Huffington Post. -
Sr. Marketing SpecialistAsus North America Nov 2011 - Jul 2012Taipei City, Taipei, TwOversaw all inbound and outbound marketing collaterals for commercial products. Defined the strategy and evaluated performance for nationwide marketing activities. Accomplishments: - Strategized, created, and executed the company’s first integrated marketing campaign targeting small businesses which generated 400+ quality leads and over 5 million impressions. -
Assistant Marketing Manager- Personal Systems GroupMsi Computer Corp Apr 2011 - Nov 2011New Taipei City, TwDeveloped and implemented creative marketing campaigns to reach defined goals and objectives. Primary point of contact for industry partners, media, and external marketing agencies. Oversaw content and design for print ads, brochures, e-newsletters, press releases, and web content. Accomplishments:- Managed Los Angeles Dodgers limited edition netbook project from design concept to outbound marketing campaigns, meeting and executing all media and production time schedules. -
Marketing Specialist- Personal Systems GroupMsi Computer Corp Sep 2009 - Mar 2011New Taipei City, Tw- Assisted in content creation for outbound marketing collaterals. Evaluated media buying opportunities and initiated special promotions.
Phoebe Lin Skills
Phoebe Lin Education Details
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Michigan State UniversityAdvertising -
National Chengchi UniversityDiplomacy
Frequently Asked Questions about Phoebe Lin
What company does Phoebe Lin work for?
Phoebe Lin works for Rockstar Games
What is Phoebe Lin's role at the current company?
Phoebe Lin's current role is Sr Marketing Manager at Rockstar Games.
What is Phoebe Lin's email address?
Phoebe Lin's email address is ph****@****ail.com
What schools did Phoebe Lin attend?
Phoebe Lin attended Michigan State University, National Chengchi University.
What skills is Phoebe Lin known for?
Phoebe Lin has skills like Product Marketing, Marketing, Multi Channel Marketing, Advertising, Competitive Analysis, Marketing Strategy, Media Relations, Product Launch, Product Management, Strategic Partnerships, Consumer Electronics, Social Media.
Who are Phoebe Lin's colleagues?
Phoebe Lin's colleagues are Ben Giacone, Shahsawar Khan, Sara Calinas, Robert K., Jimmy Paterson, Shubh Bisht, Peter Lachance.
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