Phoebe Lin

Phoebe Lin Email and Phone Number

Sr Marketing Manager at Rockstar Games @ Rockstar Games
Phoebe Lin's Location
New York, New York, United States, United States
Phoebe Lin's Contact Details

Phoebe Lin work email

Phoebe Lin personal email

About Phoebe Lin

Passionate marketing professional with experience working in both consumer hardware and software industry. A motivated, data-driven leader who has consistently worked with cross-functional teams to deliver successful consumer campaigns and new product launches. Specialties include: ➢Product Positioning➢Competitive Analysis➢Go-to-Market Strategy➢Campaign Management➢Merchandising ➢Budget Management➢Google Analytics (certified)➢Agency Management➢Partnership Building ➢Experimentation

Phoebe Lin's Current Company Details
Rockstar Games

Rockstar Games

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Sr Marketing Manager at Rockstar Games
Employees:
1
Phoebe Lin Work Experience Details
  • Rockstar Games
    Sr Marketing Manager
    Rockstar Games Oct 2022 - Present
    New York, New York, Us
  • Electronic Arts (Ea)
    Global Account Manager
    Electronic Arts (Ea) Jun 2022 - Sep 2022
    Redwood City, Ca, Us
  • Electronic Arts (Ea)
    Leadership Rotation Program
    Electronic Arts (Ea) Jun 2021 - May 2022
    Redwood City, Ca, Us
    - Rotation 1: Positive Play Manager- Rotation 2: Digital Commercial Manager - Sony
  • Electronic Arts (Ea)
    Subscription Commercial Optimization Manager
    Electronic Arts (Ea) Dec 2020 - Jun 2021
    Redwood City, Ca, Us
  • Electronic Arts (Ea)
    Brand Manager - Subscriptions Live Service
    Electronic Arts (Ea) Sep 2017 - Dec 2020
    Redwood City, Ca, Us
    - Manage EA's video game subscription services with a focus on crafting live service experiences that drive engagement, retention and new user acquisition - Optimize acquisition funnel and user retention through test & learn experiments - Partner with game franchises on strategic initiatives to further enhance subscription service benefits and drive better subscriber experience - Collaborate with Product, Analytics, UI/UX and other cross-functional teams to drive product feature optimization - Standardized the merchandising process for EA Access for transparency and clear performance tracking
  • Google
    Apps & Games Merchandiser, Google Play
    Google May 2016 - Aug 2017
    Mountain View, Ca, Us
    - Help users discover high quality content on the Google Play store. Manage the Merchandising calendar for assigned regional Apps & Games verticals, curate seasonal and promotional content leveraging internal data and market research to deliver best results.- Drive co-­promotion opportunities and work with the Business Development team and content owners to secure exclusives for Apps & Games verticals.- Rolled out Google Play Editors’ Choice Program in close collaboration with UI/UX, Merchandising, Product, Engineering, and Analytics.
  • Asus North America
    Notebook Product Marketing Manager, Systems Business Group
    Asus North America Jul 2013 - Nov 2015
    Taipei City, Taipei, Tw
    Evangelist for ASUS’ award-winning notebook lineup. Managed annual budget, defined product positioning and messaging, and formulated winning launch strategies to ensure both Marketing and Sales goals are met. Accomplishments:- Worked with cross-functional teams to develop and execute champion marketing strategies for the notebooks category, achieving a 41% YoY sales growth between 2013-2014.
  • Asus North America
    Assistant Channel Marketing Manager
    Asus North America Jul 2012 - Jun 2013
    Taipei City, Taipei, Tw
    Plan and execute annual channel marketing plans. Be the liaison between channel partners and internal team.Accomplishments: - Revamped ASUS reseller programs. Developed training documents, explanatory video, digital banners, POSM and email newsletter to effectively communicate the advantages of ASUS product and services.- Assisted in brand campaigns, launched a series of online videos to boost awareness for the ASUS VivoBooks. Video was selected as the "The 9 Most Popular Advertising Campaigns for Moms in 2013" by Huffington Post.
  • Asus North America
    Sr. Marketing Specialist
    Asus North America Nov 2011 - Jul 2012
    Taipei City, Taipei, Tw
    Oversaw all inbound and outbound marketing collaterals for commercial products. Defined the strategy and evaluated performance for nationwide marketing activities. Accomplishments: - Strategized, created, and executed the company’s first integrated marketing campaign targeting small businesses which generated 400+ quality leads and over 5 million impressions.
  • Msi Computer Corp
    Assistant Marketing Manager- Personal Systems Group
    Msi Computer Corp Apr 2011 - Nov 2011
    New Taipei City, Tw
    Developed and implemented creative marketing campaigns to reach defined goals and objectives. Primary point of contact for industry partners, media, and external marketing agencies. Oversaw content and design for print ads, brochures, e-newsletters, press releases, and web content. Accomplishments:- Managed Los Angeles Dodgers limited edition netbook project from design concept to outbound marketing campaigns, meeting and executing all media and production time schedules.
  • Msi Computer Corp
    Marketing Specialist- Personal Systems Group
    Msi Computer Corp Sep 2009 - Mar 2011
    New Taipei City, Tw
    - Assisted in content creation for outbound marketing collaterals. Evaluated media buying opportunities and initiated special promotions.

Phoebe Lin Skills

Product Marketing Marketing Multi Channel Marketing Advertising Competitive Analysis Marketing Strategy Media Relations Product Launch Product Management Strategic Partnerships Consumer Electronics Social Media Sales Marketing Communications Integrated Marketing Public Relations Cross Functional Team Leadership Mandarin Cross Functional Coordination Google Analytics Data Driven Marketing Market Research Go To Market Strategy Digital Marketing Online Advertising Online Marketing Channel Partners E Commerce Enterprise Marketing Small Business Marketing

Phoebe Lin Education Details

  • Michigan State University
    Michigan State University
    Advertising
  • National Chengchi University
    National Chengchi University
    Diplomacy

Frequently Asked Questions about Phoebe Lin

What company does Phoebe Lin work for?

Phoebe Lin works for Rockstar Games

What is Phoebe Lin's role at the current company?

Phoebe Lin's current role is Sr Marketing Manager at Rockstar Games.

What is Phoebe Lin's email address?

Phoebe Lin's email address is ph****@****ail.com

What schools did Phoebe Lin attend?

Phoebe Lin attended Michigan State University, National Chengchi University.

What skills is Phoebe Lin known for?

Phoebe Lin has skills like Product Marketing, Marketing, Multi Channel Marketing, Advertising, Competitive Analysis, Marketing Strategy, Media Relations, Product Launch, Product Management, Strategic Partnerships, Consumer Electronics, Social Media.

Who are Phoebe Lin's colleagues?

Phoebe Lin's colleagues are Ben Giacone, Shahsawar Khan, Sara Calinas, Robert K., Jimmy Paterson, Shubh Bisht, Peter Lachance.

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