Phoebe Lin Email & Phone Number

New York, New York, Us

Redwood City, Ca, Us

Redwood City, Ca, Us

- Rotation 1: Positive Play Manager- Rotation 2: Digital Commercial Manager - Sony

Redwood City, Ca, Us

Redwood City, Ca, Us

- Manage EA's video game subscription services with a focus on crafting live service experiences that drive engagement, retention and new user acquisition - Optimize acquisition funnel and user retention through test & learn experiments - Partner with game franchises on strategic initiatives to further enhance subscription service benefits and drive better subscriber experience - Collaborate with Product, Analytics, UI/UX and other cross-functional teams to drive product feature optimization - Standardized the merchandising process for EA Access for transparency and clear performance tracking

Mountain View, Ca, Us

- Help users discover high quality content on the Google Play store. Manage the Merchandising calendar for assigned regional Apps & Games verticals, curate seasonal and promotional content leveraging internal data and market research to deliver best results.- Drive co-­promotion opportunities and work with the Business Development team and content owners to secure exclusives for Apps & Games verticals.- Rolled out Google Play Editors’ Choice Program in close collaboration with UI/UX, Merchandising, Product, Engineering, and Analytics.

Taipei City, Taipei, Tw

Evangelist for ASUS’ award-winning notebook lineup. Managed annual budget, defined product positioning and messaging, and formulated winning launch strategies to ensure both Marketing and Sales goals are met. Accomplishments:- Worked with cross-functional teams to develop and execute champion marketing strategies for the notebooks category, achieving a 41% YoY sales growth between 2013-2014.

Taipei City, Taipei, Tw

Plan and execute annual channel marketing plans. Be the liaison between channel partners and internal team.Accomplishments: - Revamped ASUS reseller programs. Developed training documents, explanatory video, digital banners, POSM and email newsletter to effectively communicate the advantages of ASUS product and services.- Assisted in brand campaigns, launched a series of online videos to boost awareness for the ASUS VivoBooks. Video was selected as the "The 9 Most Popular Advertising Campaigns for Moms in 2013" by Huffington Post.

Taipei City, Taipei, Tw

Oversaw all inbound and outbound marketing collaterals for commercial products. Defined the strategy and evaluated performance for nationwide marketing activities. Accomplishments: - Strategized, created, and executed the company’s first integrated marketing campaign targeting small businesses which generated 400+ quality leads and over 5 million impressions.

New Taipei City, Tw

Developed and implemented creative marketing campaigns to reach defined goals and objectives. Primary point of contact for industry partners, media, and external marketing agencies. Oversaw content and design for print ads, brochures, e-newsletters, press releases, and web content. Accomplishments:- Managed Los Angeles Dodgers limited edition netbook project from design concept to outbound marketing campaigns, meeting and executing all media and production time schedules.

New Taipei City, Tw

- Assisted in content creation for outbound marketing collaterals. Evaluated media buying opportunities and initiated special promotions.

Ma, Advertising

Ba, Diplomacy